Posted: 8/9/2008 3:53:39 PM EDT
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Lexus once again tops JD Power dependability study By DAN STRUMPF, AP Business Writer Thu Aug 7, 3:01 PM ET Lexus once again stands alone atop a closely watched ranking of vehicle dependability after Buick slipped from the No. 1 spot it shared with the Japanese luxury brand last year, J.D. Power and Associates said Thursday. It's the 14th straight year Toyota Motor Corp.'s high-end brand has held the top position in the annual study, which measures problems experienced by the original owners of vehicles after three years. Lexus had 120 problems per 100 vehicles, down from 145 last year. "That's a pretty good track record," said Dave Sargent, J.D. Power's vice president of automotive research. "They benefited to some degree ... where a couple of their very important models in their second year on the market — the ES and the RX, which together account for over two-thirds of lexus sales — both improved significantly." Ford Motor Co.'s Mercury brand ranked second, followed by General Motors Corp.'s Cadillac. Toyota was fourth, and Honda Motor Co.'s Acura luxury brand was fifth. Land Rover, which Ford sold this year to India's Tata Motors Ltd., was the worst-performing brand, with 344 problems. The industry average improved to 206 problems per 100 vehicles, from 216 a year ago. Buick, owned by GM, fell to sixth place in this year's study with 163 problems, although its now-discontinued Buick Century was the top-ranked vehicle in the midsize car segment. "The lower score is largely due to vehicles that are no longer in the marketplace," Sargent said. "The vehicles are still out there, so the study is still relevant. But obviously they had some problems." Buick spokeswoman Debbie Frakes said J.D. Power's study is only one of several that the company focuses on. "Obviously we're disappointed not to have been at the top, but as a brand we consistently rank high in many, many quality studies," she said. GM's Saab brand was the most improved in this year's study, improving to 254 problems from 319. More than 60 percent of the 38 brands in the study improved from last year. The No. 1 problem cited in the study, based on responses from more than 52,000 original owners of 2005 model-year vehicles, was wind noise, followed by noisy brakes, pulling to the left or right, dashboard issues and window fogging. The study weights all problems equally. Vehicle dependability has been steadily improving across the industry overall, Sargent said. Since the 2005 study, the industry average has improved from 237 problems per 100 vehicles to 206 this year. That equates to slightly more than two problems per vehicle. Furthermore, the types of problems reported have trended toward "soft" problems, like funny noises or aesthetic wear, in place of "hard" problems such as major technical defects, Sargent said. "Improved quality is good for everybody. It's good for the consumer — they don't have the annoyance of problems, they don't have the costs associated," he said. "For the manufacturer, it's obviously good news because they don't have to pay so much in warranty repairs." Broken out by segment, Lexus took top honors in six categories for its IS 300, ES 300 and LS 300 sedans, the SC 430 coupe, and the GX 470 and LX 470 utility vehicles. Toyota led four categories and tied Honda for a fifth. Toyota's Prius hybrid was the top-ranked vehicle in the compact car segment. Bob Carter, Toyota group vice president and general manager, said the J.D. Power results are important because they reflect the performance of cars after "real-world exposure." He said the Prius' performance in the study signals the extent to which hybrid technology has improved since the company unveiled the car in 2000. The technology is bulletproof, and customers understand it," Carter said. "In today's environment, the only concern I have with Prius right now is meeting expectations with availability." Besides the Buick Century, one other GM vehicle was ranked the best in its segment: The Chevrolet Monte Carlo took the honor amid midsize sporty cars. Ford led three categories with the Crown Victoria large car, the Ford Ranger midsize pickup and the Mercury Monterey minivan. Chrysler LLC was the only Detroit automaker with no brands ranked better than the industry average. Chrysler spokeswoman Mary Beth Halprin said its namesake and Dodge brands improved their ranking from the 2007 study and have improved by 24 percent over the past five years. "In the last year, significant changes have been made in the way the new Chrysler LLC works on improving quality and customer satisfaction," Halprin said in a statement. "Those changes have already had a significant impact. The cars we are selling today are greatly improved." J.D. Power's dependability results are watched closely by automakers and are often used in advertising. Owners' opinion of a car after three years can be a major influence on their opinion to buy that brand again. |
unless its a northstar caddy. but yes. the US is the only country with lexus, ininity, and acura. jus shows our gullibility. |
I woudn't put much stock in this study if it rates 'wind noise' (not even a dependability issue IMO), on the same level as 'my car just caught on fire' type of issues 
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I always thought people by Lexus precisely because it is a Toyota brand. I thought the whole point of Lexus was to provide a more luxurious version of the same reliable stuff. And Lexus does make some superb stuff. |
It looks like VW has a hand in almost EVERY European brand. I don't care for VWs by themselves, but there's absolutely no doubt that VW is a top flight engineering company, with massive resources. CJ |
Exactly. Lexus buyers are former toyota customers who want a little nicer ride with the same reliability. |
Which is why Toyota started the Scion line as well. They market to younger people who then buy a Toyota who they hope then buy a Lexus. |
No it's not |
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The fact that the top-ranked manufacturer only offers vehicles that are loaded with accessories makes the accomplishment even more impressive. Just about any manufacturer can maximize vehicle reliability by building nothing but strippers equipped with power nothing: No only does a lack of accessories reduce the number of things that can go wrong, but cheap cars also draw a class of customers that isn't as likely to take their vehicles back to the dealer for creaky dashboards, wind noises and other things that would drive the average luxury car owner absolutely nuts. Loaded vehicles + picky vehicle owners = customer satisfaction nightmare |