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Posted: 6/17/2003 10:22:17 AM EDT
[#1]
Quoted: So, more and more dirt poor households are watching NASCAR each year, while relatively fewer affluent households are watching each year. Draw your own conclusions. [BD] |
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Posted: 6/17/2003 10:23:08 AM EDT
[#2]
Vroom! Vroom!
Grandma voted Demographic one time and Pa walloped her so hard her tooth popped right out into the batch of Macon stew she was a-cookin' on the wood stove. What fer all them numbers next to them alphabets thingermabobs anyhow? |
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Posted: 6/17/2003 10:24:56 AM EDT
[#3]
% of fans w/ Mullets
NASCAR 49.3 MLB 17.7 NHL 38.4 NBA 7.9 MLS 8.3 NFL 1.7 % of fans w/ nonfunctioning cars in their driveways NASCAR 67.8 MLB 1.7 NHL 3.4 NBA 3.9 MLS 0.3 NFL 2.7 % of fans whos first cousin and spouse are the same person NASCAR 27.8 MLB 0.1 NHL 0.1 NBA 0.05 MLS 0.13 NFL 0.07 |
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Posted: 6/17/2003 10:28:50 AM EDT
[#4]
I think the % of MLS households with mullets (AKA "the soccer-rocker") is higher than you've indicated.
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Posted: 6/17/2003 10:33:38 AM EDT
[#5]
Waall y'all kin thank the guud 'ol U S of A fer NASCAR cuz iffin' it warnt fer tham goldurned revenoors a-stickin' thar noses whar they ain't got no bees wax and a-bustin' up stills and sech they wooodn't even be no NASCAR, day-mit!
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Posted: 6/17/2003 10:43:11 AM EDT
[#6]
and your fucking points are?
if you dont want to watch NASCAR, then dont, seems pretty simple to me. |
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Posted: 6/17/2003 10:44:33 AM EDT
[#7]
I fail to see the relevance, other than insinuating that people are somehow inferior if they don't happen make a lot of money.
Since all Nascar fans are dirty poor rednecks that are an affront to life itself, maybe we could put them in the camp next to all those Black gun owners who are all just evil babykillers and an affront to normal decent people evrywhere... If you don't like Nascar, here's a really simple way to show it: turn the fucking channel. SG |
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Posted: 6/17/2003 10:50:27 AM EDT
[#8]
Hit a nerve I guess.
I'm in the sports marketing business. I mention it only because these numbers are very meaningful to advertisers and sponsors. I don't give a shit what you watch. Lighten up, Francis. |
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Posted: 6/17/2003 10:55:34 AM EDT
[#9]
[:E][:E][:E][:E] YEEEEEEEEEEEEHHHHHHAAAAAAAAAAAAAAAAA [:E][:E][:E][:E]
Hey ma....get dem youngins in out da poo patch cuz da good ole boys is a racin on da TV box !! Fetch us up some vittles an sent lil buford out to da still fer anutha jug a mash, dis is a five hunerd miler !! [i]Banjos playing in the background[/i] |
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Posted: 6/17/2003 10:56:14 AM EDT
[#10]
This is the last year for the Winston Cup anyways. It's going to be difficult to start refering to Nextel Cup cars.
Dennis Jenkins Quoted: Hit a nerve I guess. I'm in the sports marketing business. I mention it only because these numbers are very meaningful to advertisers and sponsors. I don't give a shit what you watch. Lighten up, Francis. |
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Posted: 6/17/2003 10:59:55 AM EDT
[#11]
Once again, NASCAR's popularity being downplayed...
MIS was sold out this past Sunday. 130,000+ fans in Michigan. Sounds like the 'redneck south' to me. [BD] |
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Posted: 6/17/2003 11:01:20 AM EDT
[#12]
Quoted: I fail to see the relevance, other than insinuating that people are somehow inferior if they don't happen make a lot of money. SG No, no, no. He's insinuating that people are somehow inferior if they like NASCAR, not if they don't make a lot of money. Where's Mugzilla's old sig line when you need it? "Too dumb for opera...too smart for NASCAR." |
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Posted: 6/17/2003 11:05:31 AM EDT
[#13]
Quoted: [:E][:E][:E][:E] YEEEEEEEEEEEEHHHHHHAAAAAAAAAAAAAAAAA [:E][:E][:E][:E] Hey ma....get dem youngins in out da poo patch cuz da good ole boys is a racin on da TV box !! Fetch us up some vittles an sent lil buford out to da still fer anutha jug a mash, dis is a five hunerd miler !! [i]Banjos playing in the background[/i] Don't make me email a certain Staff member buddy.[;)] |
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Posted: 6/17/2003 11:05:34 AM EDT
[#14]
Quoted: Hit a nerve I guess. I'm in the sports marketing business. I mention it only because these numbers are very meaningful to advertisers and sponsors. I don't give a shit what you watch. Lighten up, Francis. Nah, not really. I have pretty thick skin, and I'm more an F1 and NHRA guy when it comes to motorsports myself. If you'd presented that post from a sports marketing perspective, well no harm no foul. The wording made it sound like those not affluent were somehow inferior. I don't give a shit what anybody watches, either (But I do wish folks would turn off Dr. Phil so they'd cancel that shit...) SG |
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Posted: 6/17/2003 11:08:37 AM EDT
[#15]
Quoted: [:E][:E][:E][:E] YEEEEEEEEEEEEHHHHHHAAAAAAAAAAAAAAAAA [:E][:E][:E][:E] Hey ma....get dem youngins in out da poo patch cuz da good ole boys is a racin on da TV box !! Fetch us up some vittles an sent lil buford out to da still fer anutha jug a mash, dis is a five hunerd miler !! [i]Banjos playing in the background[/i] [lol] |
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Posted: 6/17/2003 11:10:09 AM EDT
[#16]
sports marketer huh? well, if nascar is so damn full of poor white trash then why do
UPS Kellogs Home Depot Interstate Batteries Budweiser Coors Light DuPont Dodge Ford Quality Care Target GM Goodwrench U.S. Marines U.S. Army U.S. Coast Guard U.S. Navy U.S. National Guard DeWalt Cingular Wireless Napa UAW Delphi Conseco Goodyear Sauers Pennzoil Hooters Hardees Grainger Coca Cola Hollywood Castrol Miller Lite Alltel MBNA Winston M&M's Sirius AOL Valvoline Havoline Citgo Rubbermaid Ford Motorcraft Caterpillar Pepsi Stacker 2 Lowes Tide General Electric NetZero Shell International Betty Crocker McDonalds Kodak Discover Dukes Kraft Viagra and thousands of other companies sink millions upon millions of advertising dollars into the sport? charity? |
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Posted: 6/17/2003 11:12:40 AM EDT
[#17]
Wasn't trying to make any point, other than what the numbers say: If you're a NASCAR fan, you're more likely to be a member of a lower income household than the fans of other major sports. Also, if you're a member of a high income household, odds are you're more likely to be a fan of sports other than NASCAR.
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Posted: 6/17/2003 11:15:31 AM EDT
[#18]
Quoted: sports marketer huh? well, if nascar is so damn full of poor white trash then why do ...... and thousands of other companies sink millions upon millions of advertising dollars into the sport? charity? No, they know what market segments are more likely to respond to advertising and impulse buying. |
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Posted: 6/17/2003 11:15:40 AM EDT
[#19]
ya, and look what anti gunners do with numbers to make us look bad as well................
90% of statistics are made up |
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Posted: 6/17/2003 11:17:31 AM EDT
[#20]
Quoted: sports marketer huh? well, if nascar is so damn full of poor white trash then why do UPS Kellogs ***snip*** Kraft Viagra and thousands of other companies sink millions upon millions of advertising dollars into the sport? charity? Why do they buy ad space inside of public buses and on billboards in the ghetto? Poor people buy shit, too. Not much high dollar stuff, but they do buy stuff. |
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Posted: 6/17/2003 11:18:26 AM EDT
[#21]
No, they know what market segments are more likely to respond to advertising and impulse buying. mmm hmm, cause there arent any advertisers in other sports............... and poor people are always out buying caterpillars, using conseco to invest, etc...... |
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Posted: 6/17/2003 11:22:30 AM EDT
[#22]
NASCAR, NBA, NFL, MLB, NHL AND MLS have thrived because........
PETA has pretty much got the circus's kicked out of town. I see CART is seeking someone to buy their stock/company. Formula 1 driver Schumacher is the highest paid athlete in the world and yet you rarely see his face in the US. |
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Posted: 6/17/2003 11:25:18 AM EDT
[#23]
Quoted: ya, and look what anti gunners do with numbers to make us look bad as well................ 90% of statistics are made up So there's a conspiracy against NASCAR? Street & Smiths is fabricating these numbers in a trade publication to get their readers, all of whom are sports executives in one form or another, to pull their money out of NASCAR? |
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Posted: 6/17/2003 11:27:54 AM EDT
[#24]
and using your own #'s, separating NASCAR from the lowest % of <20,000 households you give as examples...........
1.6% higher for households >150,000 1% lower whoopty fucking do. and how about the base # of spectators and fans? these numbers do not allow for that, they're only percentages of the total for each sport. |
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Posted: 6/17/2003 11:33:12 AM EDT
[#25]
What's the point of listing the advertisers? They sponsor cars to get their names in front of all the people who show up in person and in front of the tv to watch colorful cars make left turns. There's also advertising in golf (on the clothing and bags, and through sponsorship of the tournaments) and in every other sport. Doesn't mean that NASCAR fans are wealthy or intelligent, doesn't mean that they're poor and dumb. Just means that capitalism is alive and well.
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Posted: 6/17/2003 11:36:21 AM EDT
[#26]
Quoted: mmm hmm, cause there arent any advertisers in other sports............... and poor people are always out buying caterpillars, using conseco to invest, etc...... You did notice that advertisers generally cover more than one sport right? Additionally, I had thought you'd read NoVaGator's post up top that noted that most households over $150K don't watch much in the way of sports at all, with Hockey leading the way. A multi-tiered approach to advertising works better than a single approach solution. Saying a name enough times to a person, even indirectly, and they will remember it. lastly, all of the folks watching NASCAR aren't in the sub-20K bracket. I trust you found out that was the case by rereading the rest of NoVaGator's post. The stats he's posting up there are representative of the number of households within a specific income bracket that watch certain sports. It's NOT a breakdown of what percentage of viewers are in a particular income bracket. Relax, it's not a personal attack against you Tx. |
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Posted: 6/17/2003 11:50:55 AM EDT
[#27]
terry labonte (slick yoemans business partner)
slick yoemans (driver) robby loomis (jeff gordon's now crew chief, chassis man then) animal (dont even know his real name)(purchasing agent for roush racing now) spent the first 6 years of my life climbing over the cars they were building down here in sinton, bum fuck, tx. my dad sponsored the car along with 3 other guys. all the guys there made it big in NASCAR so that ties me to it in that way. also, you will be damned hard pressed to find another American sport that has as patriotic of fans as NASCAR Winston Cup racing. as a gun owner if nothing else i find that refreshing. and i've also heard research relating to NASCAR fans being the most loyal purchasers of the products of their sports advertisers. and yes, it bothers me personally when someone posts a topic for apparently the only reason as to stir up, and degrade the fans of NASCAR. by the damned way, >20,000 <150,000 summa cum laude college educated NASCAR fan here. |
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Posted: 6/17/2003 11:59:23 AM EDT
[#28]
Personally I'd rather see the stats for these categories, based on the 'role models' within each sport:
% w/ a criminal background % w/ serious violent criminal backgrounds(murder, accessory to, assault, etc.) % w/ rape charges % w/ more than 6 children out of wedlock % who frequently fail drug test % busted soliciting prostitutes I bet the NFL, MLB and NBA will sweep those categories. Frankly, I like NASCAR, and I don't really care who makes up the fan base. The sport itself is the most important thing to me, followed by the type of people that compete in the sport. I don't really care what anyone else watches. I like to watch football, but hockey, baseball, soccer and basketball (other than college) bore me to tears. I just think it's funny how some people will beat on all the 'low class' people that watch NASCAR, while at the same time praise their favorite NFL/NBA/etc 'hero' who makes millions a year yet is a total fucking scumbag who'd sooner rape your daughter than sign an autograph for you... Oh yeah, I'm sure the liberals can manufacture plenty of stats to back the 'fact' that gunowners are 'low income' people 1000% more likely to be seen in public wearing camo BDUs and not having bathed in the last week. Don't believe everything that has fancy numbers next to it... |
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Posted: 6/17/2003 12:14:06 PM EDT
[#29]
If someone has 5 kids, and none of them leave their luxurious doublewide when they get jobs, they could easily have an income over $150,000 and be considered affluent. Not exactly my image of high society.
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Posted: 6/17/2003 1:11:26 PM EDT
[#30]
CART, IndyRL and NASCAR were all on at the same time this last weekend (along with a Motorcycle race of some sort) and I found myself strangely drawn to the NASCAR event after normal channel surfing.
Damn that VIAGRA car.!! |
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Posted: 6/17/2003 1:38:54 PM EDT
[#31]
Quoted: and using your own #'s, separating NASCAR from the lowest % of <20,000 households you give as examples........... 1.6% higher for households >150,000 1% lower whoopty fucking do. and how about the base # of spectators and fans? these numbers do not allow for that, they're only percentages of the total for each sport. OK, time for some math. Let's say you have a viewing audience of 1 million NASCAR fans. There will be 25,000 households that make >$120k Now lets say you have a viewing audience of 1 million NFL fans. You'll have 35,000 households that make >$120k That's 40% more >$120k households. Hardly a minor difference. |
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Posted: 6/17/2003 2:13:17 PM EDT
[#32]
Quoted: Wasn't trying to make any point, other than what the numbers say: If you're a NASCAR fan, you're more likely to be a member of a lower income household than the fans of other major sports. Also, if you're a member of a high income household, odds are you're more likely to be a fan of sports other than NASCAR. No, you're not getting off that easy. Why bother posting to begin with if you weren't trying to go somewhere with it? Trolling, perhaps? Your statement about the likelihood of a NASCAR fan being a member of a lower income household isn't supported by your data. You would be correct to say that if you are in the low income group, you are more likely to be a NASCAR fan. Even in this case your data doesn't account for a fan of all of the listed sports. Suppose I earn less than 20,000 dollars and I root for Jeff Gordan, the Green Bay Packers and the Detroit Pistons, and everybody wants to be Tiger Woods. I don't see how these numbers would help an advertiser at all. How do I know where my target market fits in. Everybody buys laundry soap (Tide) or snack food (M&M/Mars); But, how would the U.S. Army decide to invest their marketing dollars based on the information provided. What about Pfizer, or Conseco. You aren't providing the whole story. You took an excerpt from a magazine article and posted it with a provactive comment. So, what's your point? |
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Posted: 6/17/2003 2:23:17 PM EDT
[#33]
From the April 28,'03 issue of Sports Illustrated, article on Michael Shumacher;
[u]F1[/u] "..year's budget for a serious run at the championship (16 races) might ballon to something between $250 million to $450 million. Per team. This includes cars, drivers, engineers, fabricators, pit crews, research, development, computers, wind tunnels, transportation, espresso machines, champagne, a daily selection of fine imported cheeses, taxes, tip, corkage, and stylish flame-retardant suits, jumpers, and coveralls for everone concerned." [u]WWF/NASCAR[/u] "For comparative purposes, here in America it costs about $15 million a year to build a winning NASCAR team for a 37 race season. Including pie and coffee." [LOL] |
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Posted: 6/17/2003 2:41:50 PM EDT
[#34]
Ok Stryfe, let's play a game. Give me your home zip code and I'll tell you how advertisers view you, regardless of your actual situation.
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Posted: 6/17/2003 2:50:55 PM EDT
[#35]
Quoted: From the April 28,'03 issue of Sports Illustrated, article on Michael Shumacher; [u]F1[/u] "..year's budget for a serious run at the championship (16 races) might ballon to something between $250 million to $450 million. Per team. This includes cars, drivers, engineers, fabricators, pit crews, research, development, computers, wind tunnels, transportation, espresso machines, champagne, a daily selection of fine imported cheeses, taxes, tip, corkage, and stylish flame-retardant suits, jumpers, and coveralls for everone concerned." [u]WWF/NASCAR[/u] "For comparative purposes, here in America it costs about $15 million a year to build a winning NASCAR team for a 37 race season. Including pie and coffee." [LOL] 250-450 mil and they still can't make a car that'll bump a curb and not fall to pieces.... $15 mil seems a bit low for a WC team, I'm sure that the big boys spend more than that, not that high costs=better sport. [rolleyes] |
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Posted: 6/17/2003 3:08:32 PM EDT
[#36]
Quoted: Ok Stryfe, let's play a game. Give me your home zip code and I'll tell you how advertisers view you, regardless of your actual situation. 48304. I'm not into games, but if you want to teach me something, I'm up for it. Still, I want to know why you posted this to begin with. |
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Posted: 6/17/2003 3:34:53 PM EDT
[#37]
No, what strikes a nerve is that some people seem to be compelled to constantly denigrate and minimize stock car racing and it's fans.
Things that make you go "Hmmmmmmmmmmmmmm..." |
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Posted: 6/17/2003 3:37:48 PM EDT
[#38]
Quoted: No, what strikes a nerve is that some people seem to be compelled to constantly denigrate and minimize stock car racing and it's fans. Things that make you go "Hmmmmmmmmmmmmmm..." They want to eliminate that which they don't understand. Just like some other folks. |
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Posted: 6/17/2003 3:38:40 PM EDT
[#39]
Quoted: Quoted: Ok Stryfe, let's play a game. Give me your home zip code and I'll tell you how advertisers view you, regardless of your actual situation. 48304. I'm not into games, but if you want to teach me something, I'm up for it. Still, I want to know why you posted this to begin with. All he's going to do is access a service like Claris that classifies households based on their zips. Completely gets away from the point of why he started a thread who's sole purpose is to denigrate NASCAR fans. |
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Posted: 6/17/2003 3:48:16 PM EDT
[#40]
I'm not familiar with marketing circles. I suspected as much. That should come up as a pretty affluent ZIP.
I don't really fit into statistical models personally. He won't be able to tell much about me at all. Anyone remember the Bloom County comic where Binkley realized that he was so deeply in the majority, that he was actually a minority? That's me. |
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Posted: 6/17/2003 3:51:49 PM EDT
[#41]
Check out the brain on Sapper! It's called Claritas, but it's hardly a big deal since EVERY fortune 500 company uses their "clusters" to make media buy decisions.
Obviously Bloomfield Hills is an affluent area. The most common clusters in your zip are Blue Blood Estates Elite, Super-Rich Families Age group: 45-64 Professional Household income: 135,900 1.20% of U.S. households belong to this PRIZM Cluster. This PRIZM Cluster is most likely to... Belong to a healthclub Visit Eastern Europe Buy classical music Watch Wall Street Week Read Architectural Digest ____________________________ 2 Winner's Circle Executive Suburban Families Age group: 45-64 Professional Household income: 90,700 2.26% of U.S. households belong to this PRIZM Cluster. This PRIZM Cluster is most likely to... Have a passport Shop at Ann Taylor Have Keogh plan Watch NYPD Blue Read epicurean magazines _____________________________ 3 Executive Suites Upscale White-Collar Couples Age group: 45-64 Professional Household income: 68,500 1.25% of U.S. households belong to this PRIZM Cluster. This PRIZM Cluster is most likely to... Belong to a health club Visit Japan/Asia Have an airline travel card Watch Friends Read Entrepreneur __________________________________ 11 Second City Elite Upscale Executive Families Age group: 45+ Professional Household income: 67,800 1.89% of U.S. households belong to this PRIZM Cluster. This PRIZM Cluster is most likely to... Add a bathroom Own a laptop computer Own an Acura Watch Frasier Read Bon Appetit ____________________________ 51 Southside City African-American Service Workers Age group: Under 18, 18-34 Blue-Collar/Service Household income: 17,000 1.89% of U.S. households belong to this PRIZM Cluster. This PRIZM Cluster is most likely to... Be pro wrestling fans Buy gospel music Own a Mazda Watch BET Read GQ |
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Posted: 6/17/2003 3:54:25 PM EDT
[#42]
Quoted: Check out the brain on Sapper! It's called Claritas, but it's hardly a big deal since EVERY fortune 500 company uses their "clusters" to make media buy decisions. Obviously Bloomfield Hills is an affluent area. The most common clusters in your zip are Blue Blood Estates Elite, Super-Rich Families Age group: 45-64 Professional Household income: 135,900 1.20% of U.S. households belong to this PRIZM Cluster. This PRIZM Cluster is most likely to... Belong to a healthclub Visit Eastern Europe Buy classical music Watch Wall Street Week Read Architectural Digest ____________________________ 2 Winner's Circle Executive Suburban Families Age group: 45-64 Professional Household income: 90,700 2.26% of U.S. households belong to this PRIZM Cluster. This PRIZM Cluster is most likely to... Have a passport Shop at Ann Taylor Have Keogh plan Watch NYPD Blue Read epicurean magazines _____________________________ 3 Executive Suites Upscale White-Collar Couples Age group: 45-64 Professional Household income: 68,500 1.25% of U.S. households belong to this PRIZM Cluster. This PRIZM Cluster is most likely to... Belong to a health club Visit Japan/Asia Have an airline travel card Watch Friends Read Entrepreneur __________________________________ 11 Second City Elite Upscale Executive Families Age group: 45+ Professional Household income: 67,800 1.89% of U.S. households belong to this PRIZM Cluster. This PRIZM Cluster is most likely to... Add a bathroom Own a laptop computer Own an Acura Watch Frasier Read Bon Appetit ____________________________ 51 Southside City African-American Service Workers Age group: Under 18, 18-34 Blue-Collar/Service Household income: 17,000 1.89% of U.S. households belong to this PRIZM Cluster. This PRIZM Cluster is most likely to... Be pro wrestling fans Buy gospel music Own a Mazda Watch BET Read GQ Maggies Drawers. But thank's very much for playing. Now go back to your bridge. |
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Posted: 6/17/2003 3:55:54 PM EDT
[#43]
People in all walks of life and income enjoy the races.
Go to any NASCAR race and see how much FREAKIN' MONEY is spent there.ITS UNREAL.[shock] |
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Posted: 6/17/2003 4:06:54 PM EDT
[#44]
Quoted: Check out the brain on Sapper! It's called Claritas, but it's hardly a big deal since EVERY fortune 500 company uses their "clusters" to make media buy decisions. ... Thanks for the comp [:D]. It's been awhile since I programmed against their database and my brain is a little fuzzy right now; [%|] I'm having trouble distinguishing the names between that and the sinus medicine. |
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Posted: 6/17/2003 4:10:08 PM EDT
[#45]
I'd rather hit myself over the head with a trout than watch NASCAR, but last winter winter when I was flying down to the SHOT Show (there's a # 60 Hillbilly Prizm eh?) there were two guys I knew on the plane, a bank VP and the owner a successful local franchise, both are clearly in that $ 139k+ household bracket and they were flying down to watch NASCAR.
It is sometimes interesting to keep track of the ads on tv shows or movie previews. You can see them fumbling to try and guess the stereotype they are targeting-Um it's an action movie so roll out the McDonald's ad (but the one with the white people or the black people-hmmm). There's some kind of french word in the title, it must be some kind of foriegn film that smarties watch: play the investment firm ads! |
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Posted: 6/17/2003 4:18:03 PM EDT
[#46]
That same dirt poor scum you speak of is also most likely to own a firearm or multiple firearms.
You pick your friends, I'll pick mine. |
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Posted: 6/17/2003 4:24:18 PM EDT
[#47]
It's hard to make a segmented buy for TV because you cover such a wide area even if you're just advertising in the local spot of a network broadcast, but for someting like magazine ads, it would be common for the magazine's ad rate card to indicated something like:
10% Blue Blood Estates 20% Country Squires 30% Young Influentials 40% Winner's Circle This might be profile for a magazine like architectural digest or bon apetit. You wouldn't have to explain it, because 100% of the media buyers know exactly what it means. You can see all the segments here: [url]http://cluster1.claritas.com/claritas/Default.jsp?main=3&submenu=seg&subcat=segprizm#44[/url] |
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Posted: 6/17/2003 4:26:01 PM EDT
[#48]
Fabulous, but you still haven't explained your reason for posting.
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Posted: 6/17/2003 4:33:14 PM EDT
[#49]
Stryfe-
I don't have to explain my reason for posting any more than you need to explain your reason for reading a thread that you apparently have a problem with. I've just posted some #s that I thought might be interesting. If you don't like it, go someplace else. I think it's pretty funny that I've made no value judgements except to say that households making <$20k are dirt poor (and they are), but others, in their defense of NASCAR, have added self-descriptions like: (these are quotes) dirty poor rednecks dirt poor scum poor white trash low class |
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Posted: 6/17/2003 4:35:38 PM EDT
[#50]
i think its pretty obvious, us NASCAR fans are obviously beneath some people
[hail2] |
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