I have been to their site a few times, and I have never found anything vehemently anti-gun there.

They seem to be primairly interested in keeping kids safe rather than advancing a political agenda.  I might be wrong, but they advocate Eddie the Eagle type stuff.

I e-mailed them one time about promoting responsible gun mentorship, in other words, using a responsible adult to teach about safety, and allow youngsters to experience guns in a controlled environment.  My point was that we should demystify guns.

I never heard back from them...

Yeah that's an anti- site for certain.  Not one good word to say about any firearm just a laundry list of "don'ts".  It reads like the kind of thing Andrew McKelvey lavishly funds.  Anti-gun without being stridently anti-gun.