Posted: 3/15/2010 11:44:23 AM EDT
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What is the difference between Lays Wavy and Lays Ruffles? Seems like quite an overlap in Lays potato chip technology. Wavy:  Ruffles:  |
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Red. Absolutely. CarbineMom writes them on the grocery list as "Red Chips" The wavys are a tradition "Chips for Dip" pattern with the wide ridges to hold whatever you are dipping. Ruffles are tight to make them more crispy than the traditional "you can't eat just one" flat Lays chips. 
On the West Coast, the Granny Goose "Chips for Dips" had this market share until Frito-Lay took Wavy Lays national. So, there isn't an overlap any more than Fritos and Frito Scoops overlap |
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Grandma UTZ's best mass produced potato chip ever! http://i444.photobucket.com/albums/qq169/bbossman1/Utz-GUPC.jpg Fail. Kitchen Cooked 
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Quoted: Quoted: Quoted: Red. Absolutely. CarbineMom writes them on the grocery list as "Red Chips" The wavys are a tradition "Chips for Dip" pattern with the wide ridges to hold whatever you are dipping. Ruffles are tight to make them more crispy than the traditional "you can't eat just one" flat Lays chips. Problem with the Ruffles is they tend to be saturated with oil, making them more mushy than crispy. And I hate that altogether. Wavy Lays are always nice and crisp. Now as for overlap, it's not overlap... exactly. There is only so much space on a shelf. The more varieties and brand names one corporation owns, the more of that shelf space is owned. Competition gets squeezed out. Next time you're in the beer aisle, look and see how much of it is made by Anheuser Busch (InBev) or MillerCoors. They dominate the aisle with different varieties and brands. |
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<...> Now as for overlap, it's not overlap... exactly. There is only so much space on a shelf. The more varieties and brand names one corporation owns, the more of that shelf space is owned. Competition gets squeezed out. Next time you're in the beer aisle, look and see how much of it is made by Anheuser Busch (InBev) or MillerCoors. They dominate the aisle with different varieties and brands. The next time you are on netflix on-demand, watch Beer Wars. This is pretty much what it is all about. |
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Red. Absolutely. CarbineMom writes them on the grocery list as "Red Chips" The wavys are a tradition "Chips for Dip" pattern with the wide ridges to hold whatever you are dipping. Ruffles are tight to make them more crispy than the traditional "you can't eat just one" flat Lays chips. Problem with the Ruffles is they tend to be saturated with oil, making them more mushy than crispy. And I hate that altogether. Wavy Lays are always nice and crisp. Now as for overlap, it's not overlap... exactly. There is only so much space on a shelf. The more varieties and brand names one corporation owns, the more of that shelf space is owned. Competition gets squeezed out. Next time you're in the beer aisle, look and see how much of it is made by Anheuser Busch (InBev) or MillerCoors. They dominate the aisle with different varieties and brands. Yep, a little google and I found the chips I remember as a kid are all gone. Subsumed by Frito Lay |