Ok, I will give the other view of this subject.
While I agree that Zeiss, Leupold, etc etc are all very good scopes, I tend to go with much cheaper scopes for my hunting rifles. I usually go with Bushnell, Tasco, Simmons etc. After all you are shooting at a large animal, probable not more than 100 yards, unless out west. Those out west folks can just disregard this post.
Anyway, back to my reasons for the elcheapo scopes for hunting. On more than one occassion here in Pa and Va, I have dropped my gun, slipped and fell on the ice, banged it on a tree, etc. Now if I go out and break a 50 dollar tasco, that sucks and ruins that days hunt. I drop my 1000 dollar Zeiss and break it, I cry for a long time.
I always try to fit the equipment to the task at hand. And the simmons, tascos, bushnells etc will plenty suffice for a deer rifle.
This is just one poor guys opinion.