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12/3/2009 1:08:27 PM EDT
LaRue Marketing Alert ! - - Swan / A.R.M.S. and the acronym OSR



It has recently been brought to my attention that A.R.M.S. makes something that they also call OSR. (Optics Swan Rail).  Don't know if it's a coincidence, don't know when they started using it.

But damn, that could very well mean that by now Swan is obtaining a trademark for OSR, like he did for his # 17, and is only waiting on it to arrive so he can loose his lawyers on for another go round.

Sooooo, before we ever hit the first credit card for an OSR, we are hereby officially dropping the acronym "OSR" from all our advertising, plus advising you, the public, that we have done so through this very public and large gun-related forum.

(Shouting through a bullhorn) - " Remove OSR from all the obelisks ! ! "

There, that should do it.

We will continue to market our excellent rifle as "Optimized Battle Rifle", but what you people want to call it around the gun range is none of our business.

Sorry about the confusion - " Who knew ? "



Mark LaRue
www.LaRue.com
12/3/2009 1:10:36 PM EDT
[#1]
518




ETA: Is this a joke?



 
12/3/2009 1:11:29 PM EDT
[#2]
Quoted:
Marketing Alert ! Swan / A.R.M.S. and the acronym OSR



It has recently been brought to my attention that A.R.M.S. makes something that they also call OSR. (Optics Swan Rail).  Don't know if it's a coincidence, don't know when they started using it.

But damn, that could very well mean that by now Swan is obtaining a trademark for OSR, like he did for his # 17, and is only waiting on it to arrive so he can loose his lawyers on for another go round.

Sooooo, before we ever hit the first credit card for an OSR, we are hereby officially dropping the acronym "OSR" from all our advertising, plus advising you, the public, that we have done so through this very public and large gun-related forum.

(Shouting through a bullhorn) - " Remove OSR from all the obelisks ! ! "

There, that should do it.

We will continue to market our excellent rifle as "Optimized Sniper Rifle", but what you people want to call it around the gun range is none of our business.

Sorry about the confusion - " Who knew ? "



Mark LaRue
www.LaRue.com



Say what?!?! Optics Swan Rail? Geez! Take out that swan with the real OSR.
12/3/2009 1:12:10 PM EDT
[#3]
Quoted:
518

ETA: Is this a joke?
 



Sadly, no, this is no joke.    
12/3/2009 1:15:17 PM EDT
[#4]
Their shitty ass website does't have a TM or a R next to the OSR, unlike every other word on it.

Y'all thinking of beating him to the punch?
12/3/2009 1:15:18 PM EDT
[#5]





Quoted:





Quoted:


518







ETA: Is this a joke?


 

Sadly, no, this is no joke.    




Yup, you're right... a quick Google came up with this.



ETA: Just found it on the A.R.M.S. website too.





 
12/3/2009 1:15:36 PM EDT
[#6]
I guess when your products are stale you gotta occupy your time somehow so you sit around and think how to screw the guys making kick ass gear that people actually want.  

Just sayin
12/3/2009 1:16:10 PM EDT
[#7]
Quoted:
Quoted:
518

ETA: Is this a joke?
 



Sadly, no, this is no joke.    


Can't you get at least one OSR out on the market to beat him to the punch? If you get it out there first you could get the patent since they can't patent the acronym for anything that's not out yet, right?
12/3/2009 1:18:04 PM EDT
[#8]
Any idiot can see they are practically the same thing.

For Shame.
12/3/2009 1:20:29 PM EDT
[#9]
Quoted:

Quoted:
Quoted:
518

ETA: Is this a joke?
 



Sadly, no, this is no joke.    

Yup, you're right... a quick Google came up with this.
 


As if someone would confuse a $2,500.00  World-Class 7.62 Rifle with an $80 gizmo.

Doesn't matter, they've done proven how they operate.  



12/3/2009 1:20:40 PM EDT
[#10]
Gay
12/3/2009 1:22:35 PM EDT
[#11]
Pulled this from a Googled thread ...


A quick search of the USPTO shows that Richard Swan has trademarked:

#17
A.R.M.S. Brown
7.62
6.8
5.56
A.R.M.S.
Silhouette
Power Mount
Selective Light & Power
R.O.F.
.50 CAL
Spartan
Ring of Fire
S.I.R.
Throw Lever
Selective Integrated Rail
Swan
Glacier Glove


12/3/2009 1:37:59 PM EDT
[#12]
Johnny Cash is rolling...........

Quoted:
Pulled this from a Googled thread ...


A quick search of the USPTO shows that Richard Swan has trademarked:

#17
A.R.M.S. Brown
7.62
6.8
5.56
A.R.M.S.
Silhouette
Power Mount
Selective Light & Power
R.O.F.
.50 CAL
Spartan
Ring of Fire
S.I.R.
Throw Lever
Selective Integrated Rail
Swan
Glacier Glove




12/3/2009 1:47:38 PM EDT
[#13]
Quoted:
Pulled this from a Googled thread ...


A quick search of the USPTO shows that Richard Swan has trademarked:

#17
A.R.M.S. Brown
7.62
6.8
5.56
A.R.M.S.
Silhouette
Power Mount
Selective Light & Power
R.O.F.
.50 CAL
Spartan
Ring of Fire
S.I.R.
Throw Lever
Selective Integrated Rail
Swan
Glacier Glove




Does that mean everyone who is making 5.56 Nato rounds have to pay him?
12/3/2009 1:49:44 PM EDT
[#14]
Quoted:
Quoted:
Pulled this from a Googled thread ...


A quick search of the USPTO shows that Richard Swan has trademarked:

#17
A.R.M.S. Brown
7.62
6.8
5.56
A.R.M.S.
Silhouette
Power Mount
Selective Light & Power
R.O.F.
.50 CAL
Spartan
Ring of Fire
S.I.R.
Throw Lever
Selective Integrated Rail
Swan
Glacier Glove




Does that mean everyone who is making 5.56 Nato rounds have to pay him?  


No, but it means they have to pay their lawyers if Swan so choses ... I'm a prime example.

12/3/2009 1:57:44 PM EDT
[#15]
color code on the "osr" is "36SEX556"

what does that even mean?

what a rat bastard.  someone needs to pump that bird full of shot.
12/3/2009 2:04:31 PM EDT
[#16]
Quoted:
Quoted:
Quoted:
Pulled this from a Googled thread ...


A quick search of the USPTO shows that Richard Swan has trademarked:

#17
A.R.M.S. Brown
7.62
6.8
5.56
A.R.M.S.
Silhouette
Power Mount
Selective Light & Power
R.O.F.
.50 CAL
Spartan
Ring of Fire
S.I.R.
Throw Lever
Selective Integrated Rail
Swan
Glacier Glove




Does that mean everyone who is making 5.56 Nato rounds have to pay him?  


No, but it means they have to pay their lawyers if Swan so choses ... I'm a prime example.



And let us not forget that if you discuss Greek history, you must leave out a famous city-state of warriors who were around thousands of years before DIck Swan was, you still have to pay the man money.
12/3/2009 2:25:17 PM EDT
[#18]
To Dick Swan and his lawyers, cause I know your reading these threads...

I stopped using your poor quality, no customer service backed, fail to return to zero pop metal Throw Levers long before you started your little witch hunt.  

My guess is your loosing money and instead of rectifying the problems with your mounts, materials and customer support you choose to lash out at those who have left you in the dust.  You and you alone are the reason you lost the lions share of the market.

Prior to this fiasco I was still considering a few of your products (Swan Sleeve, 40L and #32 bipod adapter), but now I can assure you that I have no intention of purchasing , using or recommending anything you produce.  



Mark,

Keep up the good fight...  I hope you burry his ass in shity mounts...
12/3/2009 2:36:52 PM EDT
[#19]
Dick Swan is about the gayest name I've ever heard.

It may be childish, but I giggle every time I hear it.



And Optics Swan Rail?

WTF?



Mark, you'd better catch a patent on the Optics Albatross Rail

12/3/2009 2:41:10 PM EDT
[#20]
Quoted:
To Dick Swan and his lawyers, cause I know your reading these threads...

I stopped using your poor quality, no customer service backed, fail to return to zero pop metal Throw Levers long before you started your little witch hunt.  

My guess is your loosing money and instead of rectifying the problems with your mounts, materials and customer support you choose to lash out at those who have left you in the dust.  You and you alone are the reason you lost the lions share of the market.

Prior to this fiasco I was still considering a few of your products (Swan Sleeve, 40L and #32 bipod adapter), but now I can assure you that I have no intention of purchasing , using or recommending anything you produce.  



Mark,

Keep up the good fight...  I hope you burry his ass in shity mounts...


Well said
12/3/2009 2:55:56 PM EDT
[#21]
Does this mean the web address for the Optimized Sniper Rifle is going to change? I hope not. I wonder if there is a way to file a class action suit against him for making crappy mounts that so many have had to suffer with?
12/3/2009 3:01:45 PM EDT
[#22]
How about:

OS Rifle
"LaRue Accurized Sniper Enhanced Rifle" (Sorry, could not resist the LASER acronym.)

Hey!  How about a naming contest?
12/3/2009 3:07:21 PM EDT
[#23]
Quoted:
How about:

OS Rifle
"LaRue Accurized Sniper Enhanced Rifle" (Sorry, could not resist the LASER acronym.)

Hey!  How about a naming contest?


How about...

Swan Killer
12/3/2009 3:10:53 PM EDT
[#24]
Quoted:
How about:

OS Rifle
"LaRue Accurized Sniper Enhanced Rifle" (Sorry, could not resist the LASER acronym.)

Hey!  How about a naming contest?


I dont think that sounds bad at all man.. just sayin.
12/3/2009 3:11:51 PM EDT
[#25]
Quoted:
Quoted:
How about:

OS Rifle
"LaRue Accurized Sniper Enhanced Rifle" (Sorry, could not resist the LASER acronym.)

Hey!  How about a naming contest?


How about...

Swan Killer


I LIKE IT

12/3/2009 3:17:08 PM EDT
[#26]
this is getting out ogf hand. i am going to register the brand "gun" so everyone that says gun will be sued.

<––––- runs to patent office.

i second the motion for a naming contest
12/3/2009 3:20:48 PM EDT
[#27]
Another informative thread to help me make better buying decisions.  Never again will I even consider purchasing an A.R.M.S. product.  
12/3/2009 3:26:47 PM EDT
[#28]
He's gonna have to sue the State of Texas, since they have a road named OSR. Thats what the signs say in big black letters.
12/3/2009 3:33:39 PM EDT
[#29]
Okay, THIS is an official "screw you" to the idea that Swan (and ARMS) has the rights to the acronym "OSR".  For those of you who won't clink the link, I quote from the acronyms area of thefreedictionary.com for their "OSR" listing"


Acronym  Definition
OSR               Orchestre de La Suisse Romande
OSR               OEM Service Release
OSR               Ontario Student Record
OSR               Office of School Readiness (various locales)
OSR               Open Systems Resources, Inc (Amherst, NH)
OSR               Operating Systems Review (ACM)
OSR               Oversampling Ratio
OSR               Office of Scientific Research
OSR               Ohio State Reformatory
OSR               Overseas Service Ribbon
OSR               Old San Antonio Road
OSR               Optical Solar Reflector
OSR               On-Site Representative
OSR               Organization Systems Renewal
OSR               Optical Scanning Recognition
OSR               Operational Safety Requirement
OSR               Organization for SETV Research
OSR               Ontario Southland Railway, Inc.
OSR               Optical Service Router (Cisco Systems)
OSR               Operational Safety Review
OSR               Optimized Set Reduction
OSR               Oxidative Stress Relief
OSR               One-Shot Rising
OSR               Office of Systems Requirements
OSR               Occupational Survey Report
OSR               Ostrava Mosnov Czech Republic (airport code)
OSR               Official Site Register
OSR               Organisation Syndicale Représentative
OSR               Ockanickon Scout Reservation (Pennsylvania Boy Scout Camp)
OSR               Optical Subrack
OSR               Over Subscription Ratio
OSR               Onteora Scout Reservation (Livingston Manor, NY)
OSR               On-Scene Representative
OSR               Optimized Sniper Rifle (LaRue Tactical)
OSR               One Step Routing
OSR               Operational Support Requirement
OSR               Office of Standards and Regulation
OSR               Officer Selection Report
OSR               Optimum Sonar Routing
OSR               Outlet Sales Report
OSR               Oscillator Statistics Request
OSR               Order of the Silver Ribbon
OSR               Out of Service Repair Tag (mining maintenance industry for sending repairable items off site and keep)


There is is, folks.  All 43 they have on file, as of today.  Please take note of what you do, and what you do not, see.
12/3/2009 3:42:05 PM EDT
[#30]
I'm just gonna leave this here......







12/3/2009 3:50:45 PM EDT
[#31]
Quoted:
To Dick Swan and his lawyers, cause I know your reading these threads...

I stopped using your poor quality, no customer service backed, fail to return to zero pop metal Throw Levers long before you started your little witch hunt.  

My guess is your loosing money and instead of rectifying the problems with your mounts, materials and customer support you choose to lash out at those who have left you in the dust.  You and you alone are the reason you lost the lions share of the market.
                                         

Mark,

Keep up the good fight...  I hope you burry his ass in shity mounts...




+1,000,000,000
How did this Dick get a TM on .50cal, 7.62, 6.8, &5.56? Like he had any hand in the development of these rounds


                                     Sounds like a pussy more than a dick . Thinks he's doin the fucking when he is just getting fucking himself
12/3/2009 4:42:24 PM EDT
[#32]
This Dick swan guy sounds like a real tool
12/3/2009 4:48:05 PM EDT
[#33]
Quoted:
This Dick swan guy sounds like a real tool


Well his first name is "Dick" and his last name is a prissy / iritating bird in need of anger management classes.
12/3/2009 4:56:48 PM EDT
[#34]
I'm sorry I ever bought an ARMS mount & BUIS.  

Thankfully I'm getting all LaRue mounts & TROY Buis to replace the crappy ARMS products.

Just one more BUIS and one more mount to go !
12/3/2009 6:05:45 PM EDT
[#35]


I’ve been reading over the trademark section of the USPTO and also looking at big Dick’s registered trademarks.  His claims on 5.56, 6.8, and 7.62 appear to apply to flashlights and his claim on #17 is for firearms accessories.  If I’m understanding all that I’ve read, Dick’s OSR trademark will likely only apply to firearms accessories since they do not produce any guns and therefore Mark’s use of the OSR should not infringe on that claim.  Then again I’m not a lawyer nor do I have to worry about paying for one in this case.

12/3/2009 6:13:43 PM EDT
[#36]



Quoted:


He's gonna have to sue the State of Texas, since they have a road named OSR. Thats what the signs say in big black letters.


It was a clusterfuck of a road while trying to get to bonfire.  Gig em aggies.



 
12/3/2009 6:18:47 PM EDT
[#37]
Quoted:
I’ve been reading over the trademark section of the USPTO and also looking at big Dick’s registered trademarks.  His claims on 5.56, 6.8, and 7.62 appear to apply to flashlights and his claim on #17 is for firearms accessories.  If I’m understanding all that I’ve read, Dick’s OSR trademark will likely only apply to firearms accessories since they do not produce any guns and therefore Mark’s use of the OSR should not infringe on that claim.  Then again I’m not a lawyer nor do I have to worry about paying for one in this case.



The problem is that you have to answer in court to prove it.  That equals money.
12/3/2009 6:21:59 PM EDT
[#38]
Mark, have you tried to TM OSR yet? maybe you should have your lawyers fill out the paperwork if it hasnt been done yet...






until then call it the "KASR" Kick Ass Sniper Rifle.
12/3/2009 6:26:17 PM EDT
[#39]
Quoted:
Quoted:
I’ve been reading over the trademark section of the USPTO and also looking at big Dick’s registered trademarks.  His claims on 5.56, 6.8, and 7.62 appear to apply to flashlights and his claim on #17 is for firearms accessories.  If I’m understanding all that I’ve read, Dick’s OSR trademark will likely only apply to firearms accessories since they do not produce any guns and therefore Mark’s use of the OSR should not infringe on that claim.  Then again I’m not a lawyer nor do I have to worry about paying for one in this case.



The problem is that you have to answer in court to prove it.  That equals money.  


Thi$.

12/3/2009 6:52:25 PM EDT
[#40]
That's it.  This very night, I'm going on LT's website and ordering a rear BUIS to replace the 40L that's on my SIG 556.

That is all.

Except for this:  Swan can eat a dick.
12/3/2009 7:01:39 PM EDT
[#41]
Done.  Pulled the trigger on a UDE set and some mags, too.

Again, Swan can eat a dick.
12/3/2009 7:35:47 PM EDT
[#42]
that's just plain pathetic that you have to deal with such garbage... repeatedly at that.
I think tomorrow I will order an ACOG mount for your troubles (as if I am doing YOU the favor)

ETA: done and done. So excited! I hope my purchase will help fund the War on Terrible Swans
12/3/2009 7:43:03 PM EDT
[#43]
tag for a spot in the dillo pit.

dick can suck it. it can suck dick. suck dick it can. can it suck dick. suck it can dick.

however you want say it, i will never send a dime to arms. fuck swan.  

oh ya, #17 and OSR!
12/3/2009 7:50:48 PM EDT
[#44]
Quoted:
Quoted:
How about:

OS Rifle
"LaRue Accurized Sniper Enhanced Rifle" (Sorry, could not resist the LASER acronym.)

Hey!  How about a naming contest?


How about...

Swan Killer


12/3/2009 8:00:07 PM EDT
[#45]
Had an ARMS rear flip up sight, it blew. Not going to spend any cash in their direction. Pumped about my new
rifle which I am going to call "OSR" just because I like to give my guns names. I was not directed by anyone
to do so and do so of my own free will.

My company is dealing with a similar suit and it comes right down to money. Don't spend it, drop it. Mark is right.

12/3/2009 8:27:58 PM EDT
[#46]
Unfortunately, being right and fighting the good fight can be very very expensive with little or no monetary reward at the end.  Been there, done that.  My hats off to Mark for the effort he has already put into this frivolous suit.  

12/3/2009 8:42:51 PM EDT
[#47]


I propose the first 100 out the door are the:





LaRue Tactical Optimized Sniper Rifle,

"Swan Killer Limited Edition"







Theme for SHOT Show –– Dillo versus Swan.





Beverage entry tool, swan shape, white crosshairs painted on, funny tagline.





Right there on the show floor –– big sign, same offer as on here, "Mounts for Clunkers" - trade up for the best (*no tax dollars were harmed in the implementation of this program)





Booth –– pretty pictures of swans in crosshairs. "When you're up against the real world, dainty bird gun parts won't cut it –– presenting Dillo hardened precision, from birds to bad guys, optimized Sniper perfection - the 2010 LaRue Tactical Optimized Sniper Rifle - don't let your hardware choice put you in harms way –– live free or die"





A big poster sized open letter to customers –– "One would believe that in this day and age, using numbers in a part number wouldn't be a crime. After all, it is called a part "number". It shouldn't be a stretch to believe that producing better hardware would make you respected instead of attacked with frivolous lawsuits. None of that matters though. Other than costing ARMS and legs wasted on lawyers, here at LaRue Tactical, the model number doesn't matter. From this day forward starting with our popular rifle, the Optimized Sniper Rifle, we will name our products exactly what they are. Truth in advertising should be the norm, not the exception. We don't have to stand behind fancy acronyms or use deceptive part numbers to confuse your purchasing decision. We stand behind our product. Try us and you'll agree. If not, we'll make it right. You have our word and where we come from, that matters more than anything. We'd rather spend our "legal budget" on saving lives and ensuring freedom through hard work and innovation."





Say it without saying it. Push through and make a point. Those who matter most will get it. They're the ones buying LT. A buzz will be created. All about a pretty white bird and nothing more whatsoever...






Fighting with $'s and lawyers is a B.S. necessity in business these days –– but striking back in classic ML straight shootin' style –– Priceless.





Sorry for the rambling. The low depths people go to and lack of integrity disturbs me. It's a sad state of affairs out there these days. Time to fight back for what's right.







*Note: All references to "Swan" in this posting are in reference only to Swan, genus Cygnus, birds of the family Anatidae, and are in no way related to any individual, organization or corporation, public or private and in no way shall be construed as such by anyone, including but not limited to overpriced lawyers and shady business owners looking to unfairly profit on the hard work of others.





12/3/2009 10:51:31 PM EDT
[#48]

12/3/2009 11:40:24 PM EDT
[#49]
This has got to be a joke, right? This Swan guys sounds like a real piece of work. Doing shit like this, especially the lawsuit against LT, is suicide in this line of business. I mean, we all know why LaRue is held in such high regard around here. They make absolute top-notch products, have killer customer service, donate money to pro-2nd Amendment organizations like it's going out of style, not to mention all the free stuff they give away just for the hell of it! Mark and the rest of the crew in Texas could only do half of what they currently do, and they would still have a huge following of loyal customers. Douche bags like Swan just makes people thumb their noses at his company when they read stuff like this.

I'm just sitting here shaking my head, Mark.
12/4/2009 12:15:05 AM EDT
[#50]
Quoted:
This has got to be a joke, right? This Swan guys sounds like a real piece of work. Doing shit like this, especially the lawsuit against LT, is suicide in this line of business. I mean, we all know why LaRue is held in such high regard around here. They make absolute top-notch products, have killer customer service, donate money to pro-2nd Amendment organizations like it's going out of style, not to mention all the free stuff they give away just for the hell of it! Mark and the rest of the crew in Texas could only do half of what they currently do, and they would still have a huge following of loyal customers. Douche bags like Swan just makes people thumb their noses at his company when they read stuff like this.

I'm just sitting here shaking my head, Mark.


As I said, this kind of garbage only convinces me to abandon ARMS entirely, to the point of replacing a functional 40L with a LaRue product.  Maybe I'll put the 40L on an airsoft gun or something, if I can even stomach that.

Again, Swan can eat a dick.

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