Quoted:
I bought a couple of mags before the hype. After the hype, I went in and was going to buy another pair. They raised the prices 100%.
Not sure if this was NFA or not, either way, here's something to take into consideration.
2 apples on the shelf. Bought them for $1.00 each, sell them for $1.50. If cost on those apples go to $3.00, The apples that are already there NEED to be marked up accordingly because they have to be replaced with $3.00 apples that the store couldn't afford to buy if they gave their remaining apples away.
I'm hungry for an apple now. Sorry if that was confusing.
Balancing this panic or whatever you want to call it has been tough. As much of a blessing it is for an industry that had a dying summer, none of us enjoy this. We're getting jacked in every direction, and unfortunately the cost hikes equal price hikes for our retail customers. There are tough decisions at this point, and it always seems like we can never make everyone happy, which is fine, because we have a good group of core customers that we can serve even better in times like this and after.
One of the biggest problems is the decision to fill the shelves or not. If I don't have product on the walls people are upset cause everythings out of stock. If I buy product to put on the walls right now, we're paying WAY to much for it, which in turn will make you pay way too much for it, and then people will say we're "gouging" or "jacking up prices" when really we haven't changed our margin since the day the store opened on anything.
Its tough.... Hope we're making the majority happy, I know the guys are trying like hell!