Thought this interesting and worth passing along......
Subject: In Case of Emergency (ICE) campaign
Due to the recent bombing in London, there has been a tremendous push to
launch the national "In Case of Emergency" (ICE) campaign. As you know, many
people were injured in this bombing. Many of those injured were found with
their cell phones. First responders used the injured person's cell phone to
try and locate a family member that they could notify on the injured persons
behalf. However the rescuers found it difficult to locate the appropriate
person. Wireless subscribers are now being asked by Public Safety Officials
all over the world to store the word "ICE" in their wireless phone address
book and put an emergency contact number next to it. Also if you place a
space before ICE then it will be the first item listed in your phone book.
In the event of an emergency, this person would be contacted quickly by
ambulance and hospital staff. It's just that easy!
Paramedics know what ICE means and they look for it immediately. ICE your
cell phone NOW!
Please take a moment to program someone that you would like to be contacted
in case of an emergency into your cell phone with the word "ICE". Public
Safety officials around the world will know what this means.
Do you really think a first responder has time to piss away scrolling through a cell phone contact list? My phone book contains such things as "home" and "parents", which are clear enough to anyone who may need to look.
d00p and yes they do.
Considering it was created by a paramedic, yeah