Keep in mind those who are less fortunate.
I always try to make at least a token donation to Toys for Tots.
Link
One PSA: DO NOT get stuffed animals! Stuffed toys are OK for girls of most any age, and for boys up to 6 or 7, but they are the 'default' gift that many people give, and the distribution centers have lots of them left over at the end of the holidays, while many boys and young men go without.
I never have enough money to buy for all those I want to buy for... but I try to make some kid's Christmas a little happier. A basketball/football/soccer ball. A Nerf toy. Something about $15-$20 can make a big difference for a little kid.
Merry Christmas!
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Toys for Tots Location Finder
eta2 They accept cash, too!