Today's advertisements (print or TV) are far too expensive to be left to idiots – unless the client insists.
If you really take the time to study the text in a print Ad., you will see how they are geared to a specific target market, and I can assure you, every single word is selected with extreme care. Given the legal restrictions nowadays, the best of the copywriter's craft is great lierature.
The same applies to TV. The concept that you will reward Ads that entertain you has a firm hold. The idea being that you will reward the amusing Ad., by trying their product in response to being entertained. And just like there are good comics and bad; there are good and annoying Ads (another philosophy of advertising entirely).
My biggest criticism is the repitition of the same Ads – be they good or bad. A current example are the AOL Ads on CNN (the same company). Another is the owners of companies, whose ego exceeds commonsense, and they insist on either being in the Ad. or designing it!