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Posted: 12/14/2016 11:51:49 PM EST
Gun maker Smith & Wesson to change name to American Outdoor Brands Corp..


Seems like a great way to destroy 150+ years of brand equity
Link Posted: 12/14/2016 11:52:46 PM EST
Is this a joke?
Link Posted: 12/14/2016 11:53:13 PM EST
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Originally Posted By BoxofRox:
Is this a joke?
View Quote


I fucking hope so. I am skeptical.
Link Posted: 12/14/2016 11:53:26 PM EST
Originally Posted By whiskerz:
Gun maker Smith & Wesson to change name to American Outdoor Brands Corp..


Seems like a great way to destroy 150+ years of brand equity
View Quote

You mean to tell me that S&W the gun company is changing their name, or are they changing the name of the accessories distributor side of the company?
Link Posted: 12/14/2016 11:54:58 PM EST
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Originally Posted By BoxofRox:
Is this a joke?
View Quote View All Quotes
View All Quotes
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By BoxofRox:
Is this a joke?

No.

http://www.cnbc.com/2016/12/13/smith-wesson-to-change-name-to-american-outdoor-brands-corp.html

Shareholders of gun maker Smith & Wesson "overwhelmingly" voted to change the company name to American Outdoor Brands Corp., the company said in a Tuesday statement.

The new name will go into effect on or about Jan. 1, after which the company will be traded under the ticker "AOBC."

President and CEO James Debney said in a statement that the company is excited about the results of the vote.

"We believe that American Outdoor Brands Corp. is a name that truly represents our broad and growing array of brands and businesses in the shooting, hunting and rugged outdoor enthusiast markets," Debney said.

The proposed name change was approved by Smith & Wesson's board of directors last month to reflect the broader product offering of the company, it said in a statement on its website on Nov. 7.
Link Posted: 12/14/2016 11:57:21 PM EST
Link Posted: 12/14/2016 11:58:17 PM EST


Though it could mean 3 of my revolvers just took a HUGE leap in value.
Link Posted: 12/14/2016 11:58:26 PM EST
Big mistake..
Link Posted: 12/14/2016 11:59:14 PM EST
Well that just really sucks
Link Posted: 12/15/2016 12:01:47 AM EST
Reading is for ...?

The brand name Smith & Wesson will remain for its firearms products, operating as Smith & Wesson Corp., a subsidiary of American Outdoor Brands Corp..
Link Posted: 12/15/2016 12:02:07 AM EST
The holding company that owns S&W (and several other companies) is changing it's name. The gun manufacturer will still be selling guns labeled S&W.
Link Posted: 12/15/2016 12:02:51 AM EST
No.

S&W is spinning off it's outdoor shit. The knives, safety glasses, camping/hiking shit etc. will be re-named to appeal to a broader market.
Apparently, some granola crunching hiker types wont buy S&W branded stuff because of image.

The firearm side will remain S&W.

Link Posted: 12/15/2016 12:03:12 AM EST
[Last Edit: 12/15/2016 12:04:14 AM EST by RandomShooter]
Would future pistols have AOBC engraved on the slide? <img src=http://www.ar15.com/images/smilies/smiley_abused.gif border=0 align=middle>
ETA reading is for faggots
Link Posted: 12/15/2016 12:03:16 AM EST
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By brosnarp:
The holding company that owns S&W (and several other companies) is changing it's name. The gun manufacturer will still be selling guns labeled S&W.
View Quote

Cool. I thought that might have been the case.

Though now my revolvers won't increase in value.
More than they already do...
Link Posted: 12/15/2016 12:03:56 AM EST
[Last Edit: 12/15/2016 12:05:21 AM EST by P400]
I already know they don't give a fuck, so I find this amusing.

No reason to be upset, as all of the S&W products that I like come from the used gun counter, and will not be affected by this maneuver.
Link Posted: 12/15/2016 12:04:22 AM EST
It said the are still keeping the Smith and Wesson name for their firearms products. Maybe it's not such a bad idea, they can use this new crap name on all the non-firearms rebranded junk they sell and not further dilute the S&W brand on tree saws, crappy knives, etc.
Link Posted: 12/15/2016 12:05:10 AM EST
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By mnovell:
Reading is for ...?

The brand name Smith & Wesson will remain for its firearms products, operating as Smith & Wesson Corp., a subsidiary of American Outdoor Brands Corp..
View Quote


At least someone else besides me was paying attention.
Link Posted: 12/15/2016 12:05:21 AM EST
Just the overall holdings company will change names. S&W will remain S&W.
Link Posted: 12/15/2016 12:09:05 AM EST
[Last Edit: 12/15/2016 12:09:24 AM EST by whiskerz]
There are still people who want Ruger and Smith stock because they are Ruger and Smith and Wesson . Not the stock of a random holding company . It reeks of PC bullshit even if it is just the back end of the company
Link Posted: 12/15/2016 12:09:48 AM EST
For the guys that didn't read the article and also (amazingly) believe that S&W would actually change the name they sell guns under: You know you can't fire .40 AOBC in your gun chambered for .40 S&W, right? It's true, .40 S&W is going to be super rare and valuable now.
Link Posted: 12/15/2016 12:14:42 AM EST
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By GeneralPurpose:
For the guys that didn't read the article and also (amazingly) believe that S&W would actually change the name they sell guns under: You know you can't fire .40 AOBC in your gun chambered for .40 S&W, right? It's true, .40 S&W is going to be super rare and valuable now.
View Quote


Hilarious
Link Posted: 12/15/2016 12:20:36 AM EST
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By zephyr:
It said the are still keeping the Smith and Wesson name for their firearms products. Maybe it's not such a bad idea, they can use this new crap name on all the non-firearms rebranded junk they sell and not further dilute the S&W brand on tree saws, crappy knives, etc.
View Quote


Bingo.

A lot of companies start putting their brand on all sorts of crap with hit or miss quality that is outside of their core business.

Separating the firearms brand from all the other stuff is a smart move.

Link Posted: 12/15/2016 12:21:57 AM EST
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By mnovell:
Reading is for ...?

The brand name Smith & Wesson will remain for its firearms products, operating as Smith & Wesson Corp., a subsidiary of American Outdoor Brands Corp..
View Quote



Link Posted: 12/15/2016 12:59:07 AM EST
They are a publicly traded company. We need to fuck with them as such. Start a stock holding company and give the power of our proxies to somebody like Nolo. Then become activist stockholders. Our sole purpose would be demanding reasonable changes from SW like no internal locks and keeping the SW name.

Link Posted: 12/15/2016 1:03:44 AM EST


Will they be adding a lock to the other side of their revolvers? That should make liberals feel nice too.
Link Posted: 12/15/2016 1:11:51 AM EST
Does this mean I should say I own American Outdoor Brands Corp.'s M&P's? Hmmm...kinda rolls off the tongue
Link Posted: 12/15/2016 1:22:04 AM EST
So they make tents? That is what they sound like.
Link Posted: 12/15/2016 2:06:01 AM EST
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By discworld717:
They are a publicly traded company. We need to fuck with them as such. Start a stock holding company and give the power of our proxies to somebody like Nolo. Then become activist stockholders. Our sole purpose would be demanding reasonable changes from SW like no internal locks and keeping the SW name.
View Quote


Good news is we will only need a couple hundred million to make noise. Guess arf could partner and open up life memberships again?
Link Posted: 12/15/2016 2:45:35 AM EST
MARCUS REGISTARDIS.
Link Posted: 12/15/2016 2:48:56 AM EST
Originally Posted By whiskerz:
Gun maker Smith & Wesson to change name to American Outdoor Brands Corp..


Seems like a great way to destroy 150+ years of brand equity
View Quote


OP is full of derp.

It's their holding company.
Link Posted: 12/15/2016 3:06:12 AM EST
I'm glad that..........at least the voting stock holders read the proposal.

Aloha, Mark
Link Posted: 12/15/2016 7:50:46 AM EST
I imagine that their firearms will continue to be marketed as Smith and Wesson.
Link Posted: 12/15/2016 7:57:55 AM EST
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By mnovell:
Reading is for ...?

The brand name Smith & Wesson will remain for its firearms products, operating as Smith & Wesson Corp., a subsidiary of American Outdoor Brands Corp..
View Quote

Exactly. They are currently called Smith & Wesson Holding Corp. They own Crimson Trace, Thompson/Center, they have a training company, and a bunch of other lesser known brands. S&W firearms will remain, just under the AOBC umbrella.
Link Posted: 12/15/2016 8:12:18 AM EST
Originally Posted By whiskerz:
Gun maker Smith & Wesson to change name to American Outdoor Brands Corp..


Seems like a great way to destroy 150+ years of brand equity
View Quote


Their incredibly slow warranty service was enough to do that. After S&W bought T/C the service at T/C was brought down to that same low level.
Link Posted: 12/15/2016 8:14:38 AM EST
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By mnovell:
Reading is for ...?

The brand name Smith & Wesson will remain for its firearms products, operating as Smith & Wesson Corp., a subsidiary of American Outdoor Brands Corp..
View Quote


Faggots, that's what reading is for!!  


For those who still don't understand...Sears Holding Corp still has Sears Stores and Kmart Stores.  This way Smith can buy some shitty company that doesn't perform well and not taint their firearms brand.
Link Posted: 12/15/2016 8:42:33 AM EST
Do they still have their large foundry division? I know before FBHO revitalized the firearms industry it was generating a big chunk of their profits.
Link Posted: 12/15/2016 9:56:43 AM EST
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By Equator:


Bingo.

A lot of companies start putting their brand on all sorts of crap with hit or miss quality that is outside of their core business.

Separating the firearms brand from all the other stuff is a smart move.
View Quote


Read up on Winchester, they branded ALL kinds of stuff at one time !
Link Posted: 12/15/2016 10:05:56 AM EST
Smith & Wesson Holding Corporation is a Nevada corporation headquartered in Scottsdale, Arizona. The Company was initially formed in June, 1991 as De Oro Mines, Inc. From inception, De Oro was primarily engaged in the business of developing mining properties. During 1992, De Oro transferred its remaining assets and settled its liabilities and after this transfer and settlement no longer conducted any business. Effective October 20, 1998, De Oro Mines acquired the assets of Saf-T-Hammer, Inc., and changed its name from De Oro Mines, Inc. to Saf-T-Hammer Corporation. On May 11, 2001, Saf-T-Hammer Corporation acquired Smith & Wesson Corp. and changed its name to Smith & Wesson Holding Corporation on February 15, 2002.

SEC Docs on Forming of SWHC (S&W Holding Company)

And thats how we get to where we are today. SWHC has never really been the same as the original 1852 S&W, though they owned that entity, trademark, and property.
Link Posted: 12/15/2016 10:17:22 AM EST
Still gay.
Link Posted: 12/15/2016 10:20:53 AM EST
[Last Edit: 12/15/2016 10:22:17 AM EST by Alienwalk]
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By Alienwalk:
Smith & Wesson Holding Corporation is a Nevada corporation headquartered in Scottsdale, Arizona. The Company was initially formed in June, 1991 as De Oro Mines, Inc. From inception, De Oro was primarily engaged in the business of developing mining properties. During 1992, De Oro transferred its remaining assets and settled its liabilities and after this transfer and settlement no longer conducted any business. Effective October 20, 1998, De Oro Mines acquired the assets of Saf-T-Hammer, Inc., and changed its name from De Oro Mines, Inc. to Saf-T-Hammer Corporation. On May 11, 2001, Saf-T-Hammer Corporation acquired Smith & Wesson Corp. and changed its name to Smith & Wesson Holding Corporation on February 15, 2002.

SEC Docs on Forming of SWHC (S&W Holding Company)

And thats how we get to where we are today. SWHC has never really been the same as the original 1852 S&W, though they owned that entity, trademark, and property.
View Quote


To add, S&W was controlled by the Wesson family until roughly 1965, when it was sold to the Bangor Punta Corporation.

The recent ownership history of S&W is roughly:

1965 - Bangor Punta Alegre Sugar Corp bought S&W
1984 - Lear Siegler bought Bangor Punta Sugar Corp (and thus S&W)
1987 - Bought by Tomkins PLC (British Company) from Lear Siegler Holdings Corporation
2001 - Bought by Saf-T-Hammer from Tomkins PLC
2002 - Saf-T-Hammer changed its name to S&W Holding Company

So the company that has owned S&W has not actually been a company called "S&W" alone since 1965 or so, except for recent history since 2002 when the holding company was SWHC
Link Posted: 12/15/2016 10:24:34 AM EST
I hear AAC is going to start selling their cans marked Freedom Group.

I can't wait until I get a Freedom Group M4-2000
Link Posted: 12/15/2016 10:39:09 AM EST
The real question is how many more written warnings will they stamp into their guns ?
Link Posted: 12/16/2016 1:36:56 PM EST
When the company announced the name change, the stock price dropped from 24 down to about 20.50. This was after a 26 million increase in 2nd quarter earnings. Firearm sales made up 233.5 million and the rest of the junk they sell accounted for 39 million.

I'm a stock holder for now, and not very happy.

If I were running the company, I believe I would sell off the assets that produce the paltry 39 million in earnings and invest it in the firearm division. That seems to me to be where the money is.

Link Posted: 12/16/2016 1:54:28 PM EST
[Last Edit: 12/16/2016 1:56:05 PM EST by doublecheez]
I have my 686-3. Picking up my Shield 45 tomorrow.

After that. I'm likely done with them anyway.
Link Posted: 12/16/2016 2:00:58 PM EST
So your saying I should buy a 10mm S&W with quickness before it jumps in price?
Link Posted: 12/16/2016 2:03:19 PM EST
Link Posted: 12/16/2016 2:06:10 PM EST
Discussion ForumsJump to Quoted PostQuote History
Originally Posted By CA_TX-Cop:
Big mistake.. <img src=http://www.ar15.com/images/smilies/smiley_freak.gif border=0 align=middle>
View Quote



Yes...you can't spend enough to get the name recognition that S&W has....
Link Posted: 12/16/2016 2:18:40 PM EST
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