That's a nice setup!
Thank you for your kind words, we do lever exchanges a few times a week, we appreciate the time and effort you put into this wonderful thread that makes what we do all worthwhile
Our products are not cheap, they're not overpriced. Based on the material used, billet construction, and country of origin (all US made), the selectors are actually under priced.
We make sure that even the packaging (MO) and Grade 8 screws and T10 wrenches (TX) are made in the US. We don't play up the patriotic card, nor we do use this as justification to charge more, those of you in manufacturing know what it costs to have anything made in the US
As a company, we don't put much emphasis on profit, but on quality and customer satisfaction. With these two accomplished, we don't need to worry about profit. A lot had gone into a selector that most users don't notice, it's overbuilt in every way. We support our customers like they are the most important people in the world (because they are), and ensure their experience, from beginning to continued, daily usage, and every email or phone call from us, is a happy one.
The lever exchange program is one such example. I don't believe any company would exchange an old, used, beat up, and painted part for a new as company policy, but that's how the lever exchange program works. No strings attached, it's there for the customers' benefit only.
Thank you guys for your support, we've been pretty quiet last year, but this year will see new products we were working on in 2011