Posted: 4/5/2005 1:44:57 PM EDT
| Good, but not the best thing to ever hit town. |
+1 |
+2 You can tell a label is in trouble when they have to defend market share by coming out with multiple labels. All you need is a Pilsner, a dark, and, a light. Anything else should be limited run. On the other hand, it works for razors.... What are we up to, 10 blades now? |
I'm sorry, did someone mention REAL beer? 
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Here's the deal with Bud Select. Bud has been losing market share to Miller Lite bigtime for several years, Bud is grasping at straws to get thier market share back. In the last 4 months from Bud, I've seen (at the store I work at): The "1930's can", the same old Bud in a retro can...didn't sell for shit An aluminum bottle with a "way rad graphic package", the same old Bud in the fancy bottle...doesn't sell for shit Bud in 7oz cans mixed with ingredients similar to the stuff found in Red Bull...nobody buys 'em Bud cans in a special "8 pack" with Dale Jr. packaging....finally sold them after making regular 6 packs out of 'em before they went out of date Bud discontinued thier 24 pack "Bud cube" and is now distributing 30 packs and 24 "suitcase" packs Bud has changed thier logos/labels in Bud and Bud Light, cans and bottles both Bud Select as thier "premium light beer" sold pretty well for a few weeks, now the novelty has worn off and sales are slow....at best Miller light on the other hand is one of the best sellers we have, right up there or better than Coors Light. I'd hate to be working at Bud in the marketing department and having to answer to "the suits" why bud is still losing market share..... |
