I got news for you.
They have plenty of clue.
They want guns banned. Period. Regulation, which gives administrative change the power to ban. Banning certain unsafe or criminal guns.
Nobody is going to ban guns all at once. They will, however, take about a thousand nibbles out of our RKBA, then it will be all gone.
And the argument behind every nibble will be quite good. You know, assault weapons are more suited to killing large numbers of people. Cold blooded killers use sniper rifles; there is a dangerous sniper subculture. Saturday Night Specials are junk. Pocket Rockets are aimed at criminals.
They aren't stupid. They have a clue. They are brilliant. They have a plan. They want to ban all guns, one at a time. Macallan keeps telling us "Guns are ALREADY banned. They are just taking their time rounding them all up."
Assuming they merely need correcting will be our political defeat and death. We need to aggressively marginalize them and show them for the callous, politically motivated robots they are.
Argue the "safer society" against them. Ask how completely ignoring crime and the root causes of violence will make anybody safer. Force them to explain how preventing people from defending themselves adds to safety. Force them to explain how banning a tool will make anybody safer.
They will likely go apoplectic as you expose their true agenda, and show how it makes everybody LESS safe.
I am going out to try this just now.