You could run UF-B without having to use conduit, and easier to hide. Make your terminations in a J box with a weather proof CGB. I like Appleton. For UF-B, Appleton yellow CGB should work. UF-B is usually less expensive than romex also.
You dont have to use PVC conduit. You could run EMT as long as its covered from the elements, or you could use EMT compression fittings if you want tight connections.
If you use PVC conduit, you may need grounding adapters.
If you do use conduit, don't use romex. You're not supposed to use romex in conduit. You can, but not advised and typically against code, plus it makes snaking a lot harder and makes the cost of your job more expensive. Romex doesn't do well in the heat after a long time.
Just go to the home center and buy 12ga or 14ga (whatever your home uses) 3 conductor wire. Solid or stranded. Its cheaper than romex. Stranded is easier to work with obviously.
Im not a licensed electrician, but my work is oil and gas measurement and instumentarion and electrical/automation. All my electrical work is outdoors and exposed to the elements. However I mainly deal with 12-24VDC and direct burial 16ga wire.