Just some food for thought... Back in the early 80s, I was shooting with some IPSC clubs in the Phoenix area. We were approached by a local TV station that wanted to do a report on this new "sport".
We had a crew at the range for the full day... then, at the end of the day, we all lined up for the old Banging N' Clanging drill -- that was the only clip that made the report, about 20 guys on line just blazing at whatever target was left!
Fast forward many years... a local newspaper reporter wanted to do an article on shooting sports. Things were no different this time as far as range safety goes, but we made sure to show a high degree of professionalism. Range Officers were designated by orange t-shirts, the range was very well ran, no ADs, no horseplay, all weapons were checked as they came out of vehicles then holstered, cased or benched, a safety area was set up for resting and a seperate area for working on and cleaning guns.
We enforced a strict no alcohol rule and had seperate firing lines for the young'uns... there was nothing that, in any way, made us or the sport look evil at all.
Of course, that story earned a small column on B-3... but, what good it did for us is a direct reflection of what bad it DID NOT do.