This scope does hold a zero very well.
I think you mis-read/mis-understood my post.
The 3 1/2" PBR (Point Blank Range) is the maximum above/below point of impact for holding on a target. This is range dependent, and plenty accurate for my uses. It varies with height of sight above bore and cartridge/load.
The AR itself will easily hold MOA/sub MOA on paper with the ATN. however:
at muzzle: 1 3/4" low, bullet crosses first zero around 30 yards, at 100 yards, bullet is on rising part of trajectory to 1 3/4" high a bit past 100 bullet, then drops through 2nd zero again near 200 (what most people refer to as 'The Zero'), and continues to fall to 1 3/4" below point of aim around 260yds
So, anywhere from the muzzle to 260 yds, the POI (Point of impact) will be within 1 1/4" of POA (point of aim), without having to guess range. This gives you a 3" 'zone' called 'point blank range'.
If you are good with ranging with your eye, and you know target is 75 to 120 yds out, hold 1" low, and you will hit close to dead on. (knowing one inch is relatively easy if you know your various targets well, Crows for example). Crows are the only time I hold off to ensure a hit.
When it comes to coyotes, a headshot fits into a 3" zone PBR, but you need to be a well practiced accurate shooter from a rest/bipod and have an accurate rifle.
I hope this clears things up.
When you need to make an quick and precice shot, you need to know the distance to target, and a general knowledge of where your rifle/load hits at various distances (range card or lots and lots of experience). You can correct much quicker with your eye than by turning a knob (what if you click the wrong way, or click two times? You will never hit).
I also found the ATN BDC to be somewhat 'overcompensating'. When zeroed at 100 on the 100 setting, then switching to 200 ond shooting at 200, I was over 6" high. I use the ranging brackets (cut in half, inversely, small mount of math to range 'closer' distant targets well range of 200-300, where a lot of drop takes place with 5.56) I found it worked a bit better when zero on 200, then clicking to 300/350 puts me in the area of a 500yd zero.
At and beyond 500yds, SoftPoint 55gr lose too much veloicity, and have failed to expand several times on me. I would not recommend > 400yd work for hunting with 5.56.
Overall, my opinion of the ATN5x33:
Fixed Power: Very Good
Illuminated Reticle: Excellent
Reticle layout: Good, wish it was based on 18" instead of 36", and add mil-dot option.
Hold a Zero: Excellent, even after being tossed around
Image Sharpness: Very Good.
Brightness: Excellent for size
BulletDrop Compensator: Set for 68gr match mil-spec ammo, which has nowhere near the ballistic curve of 55gr. Semi-Useless. Set at one range and learn your load.
Add all of those together and consider the price, you are getting a very good deal for a <$200 Optic.
Look at an ACOG fixed 4x, red-dot, fixed power, good light gathering... you are spending 4 times as much (although you don't need batteries). I am not saying this ATN is as good as an ACOG, I am saying that 5x is enough magnification for most situations.