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Snake Oil = Any antenna that claims low SWR from DC to Daylight with no tuner required.
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Yeah, I would agree with you.
But, I don't see that being done by Chameleon.
You can build a wire antenna that will present a reasonable (workable) SWR for the harmonically related ham bands: 80, 40, 20, 15, 10. On some bands and at various points in those bands you will have a reasonable SWR. When you get into the WARC bands or 60 meters, you are going to need a tuner. And, if you can't live with a 2:1 SWR you are going to need a tuner. And, Chameleon tells you that you MIGHT need a tuner. Depending on what frequency you are going to be using, you may need a tuner.
I don't have a Chameleon EMCOMM antenna, but I do have one of those MyAntenna.com antennas which I believe is the same basic idea. And I can absolutely use it without a tuner over much of the ham radio HF spectrum (not the same thing as DC to Daylight). It isn't 1:1. And on some bands, for example 17 meters, you have to have a tuner. But it will work on most bands without a tuner.
FWIW: I don't see this tuner thing being a big issue in today's world. Most radios have a built in tuner. These built in tuners may not have a real broad range but most internal tuners are more than good enough to tweak the SWR on this type of antenna. Of course, if you are using an FT-817 or an FT-891 (two rigs that I own), you don't have an internal tuner. But, depending on where you need to operate, you may not need one. I own tuners for both radios (external). The Elecraft tuner for the 817 is about as big as a pack of playing cards. The one I have for the 891 is much larger (about the size of the radio itself); but with the 891 you have 100 watts.