This is a SPAC (special purpose acquisition company), and there's been announcements that Rumble is likely to go public by being acquired by it.
Dec 1, 2021 - Reuters - Video platform Rumble to go public via $2.1 bln SPAC dealDec 1 (Reuters) - Canadian video platform Rumble Inc said on Wednesday it would go public by merging with blank-check firm CF Acquisition Corp VI (CFVI.O) at an initial enterprise value of $2.1 billion.
The deal is expected to provide about $400 million in proceeds to Rumble, the company said in a statement.
Upon the deal's closing, Rumble said founder and Chief Executive Officer Chris Pavlovski will retain voting control.
The combined company will be called Rumble and is expected to list on the Nasdaq.
View Quote
Tell me what's wrong with my investment.Current market cap at 11.67: $445m
Price before news about Rumble: $9.63
Google paid $1.6b for YouTube in 2006
Article 1, 2006The price makes YouTube Inc., a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history. Last year, Google spent $130.5 million buying a total of 15 small companies.
View Quote
From the infographic:
On the Tube: The number of visitors to YouTube.com skyrocketed in the past year [to 19.1 million].
View Quote
Google’s YouTube coup may intensify the pressure on Yahoo to make its own splash by buying Facebook.com, the Internet’s second most popular social-networking site. Yahoo has reportedly offered as much as $1 billion for Palo Alto-based Facebook during months of sporadic talks.
View Quote
lol, that was a missed opportunity on Yahoo's part.
Article 2, 2009 Baskin: So you orally communicated to your board during the course of the board meeting that you thought a more correct valuation for YouTube was $600 million to $700 million; is that what you said, sir?
Mancini objects to characterization of the testimony.
Schmidt: Again, to help you along, I believe that they were worth $600 million to $700 million.
Baskin: And am I correct that you were asking your board to approve an acquisition price of $1.65 billion; correct?
Schmidt: I did.
View Quote
Speaking of Facebook:
Instagram was bought by Facebook for $1b.
Article 1, 2012, before deal closedArticle 2, 2012, before deal closed With Instagram, Facebook will get a formidable mobile player – an area that is seen as a weakness for the sprawling social network. Founded two years ago, the service — which lets users share photos and apply stylized filters – has become one of the most downloaded applications on the iPhone, with some 30 million users. Instagram released a version of its application for Google’s Android operating system last week.
On Monday, both companies expressed their commitment to run Instagram as an independent service.
View Quote
Last week, Instagram, which has just a handful of employees, closed a financing round worth more than $50 million with several prominent investors, including Sequoia Capital, an early backer of Google, Thrive Capital, the firm run by Joshua Kushner, and Greylock Capital, an early investor of LinkedIn. AllThingsD first reported last week that Sequoia was in the process of leading a $50 million round in Instagram.
That latest funding round valued Instagram at about $500 million, according to one person with knowledge of the matter, who requested anonymity because discussions were private. Facebook’s purchase, one week later, means that investment has now doubled in value.
View Quote
The articles remind me a bit of the late 1990s/2000 dot com mania when companies were valued for users and views rather than PnL, but a lot of tech companies are not profitable right away, because of the high capital cost required to scale out.
It would not surprise me if Rumble is not currently profitable, but
it is backed by Peter Thiel.That being said:
Fortune Magazine - Nov 30, 2020 - Meet Rumble, the YouTube rival that’s popular with conservativesThree months ago, YouTube copycat Rumble was filled with home recordings of people’s family, friends, and pets. But after Republican Rep. Devin Nunes of California joined the service in August, other conservatives followed, helping add tens of thousands of new subscribers.
Seven-year-old Rumble now has nearly 80 million users, up from 40 million in August. Video streaming on the service has soared 26-fold, as measured by the amount of bandwidth used.
“The way I look at this as we’re neutral,” said Rumble CEO Chris Pavlovski. “We won’t discriminate against anyone or any group.”
View Quote
On a technical note, everyone knows how easy it is to find web sites and scripts and apps that let you download copies of YouTube videos. This is due to how the URLs to the raw mp4 files are directly available. Rumble, on the other hand, uses a clever, and much more difficult, method of streaming video into the browser that's hard to access by scripts outside of their platform. Accessing it requires injecting JavaScript directly into the web site while it's loaded in your browser. Possible, but not easy.
This means Rumble has better copyright protections than YouTube does - because its technically difficult to extract videos that arn't meant to be.
More from the Fortune article:
Pavlovski said he bootstrapped the company on his own, starting with just a handful of employees and constantly reinvesting any profits back into the company. But that wasn’t by choice.
“We did try” to raise money, he said. “When we said we’re trying to develop a YouTube competitor, it wasn’t exactly well-received.”
Pavlovski said Rumble is financially “self-sustaining," though he declined to provide details about its revenue. Rumble, he said, is focused on maintaining its rapid growth, which has created new infrastructure challenges.
Rumble makes money from ads and sponsorships as well as its business-oriented product that helps companies host videos on their own websites.
View Quote
Relationship between preferred shares and common stockI don't have information on how much of the ownership of the current corporate structure (not CFVI, but the current private company) is preferred shares and how much was paid for them.
So what's wrong with my investment with a cost basis of a little over $12 per share? Why will it fail (or succeed)?Other infoSEC - What You Need to Know about SPACs - Investor BulletinSeeking Alpha - Beware the SPAC - How They Work And Why They Are BadTermsRumble - Press Release* Tremendous growth from 1.6 million average monthly active users in Q3 2020 to a record 36 million average monthly active users in Q3 2021
* 44 million monthly active users in August 2021
* Viewer engagement grew 44x from Q2 2020 to Q3 2021 to 8 billion minutes watched per month[1]
* Transaction is expected to provide approximately $400 million in proceeds[2] to Rumble, including a fully committed PIPE of $100 million at $10.00 per share and $300 million of cash held in the trust account of CFVI
* Transaction values Rumble at an enterprise value of $2.1 billion[3]
* Rumble Founder and Chief Executive Officer to retain voting control to facilitate execution of Rumble’s neutral mission on behalf of all stakeholders
...
The Board of Directors of each of Rumble and CFVI have unanimously approved the transaction. The transaction will require the approval of the stockholders of each of CFVI and Rumble. The Rumble stockholders have agreed to support the transaction. The transaction is subject to other customary closing conditions and is expected to close in the second quarter of 2022.
The transaction values Rumble at an initial enterprise value of $2.1 billion, with current Rumble shareholders having the ability to earn additional shares of the combined company if the stock reaches price hurdles of $15.00 and $17.50 per share.[4] The transaction is expected to provide approximately $400 million in proceeds[5] to Rumble, including a fully committed PIPE of $100 million at $10.00 per share and $300 million of cash held in the trust account of CFVI.
View Quote