Bob Iger is a moron.
He bought Star Wars for 4 billion dollars and let Cocaine Kennedy run the show.
Cocaine Kennedy decided to take that 4 billion and couldn't even be bothered to have a 3 movie story.
ONE OF IF NOT THE LARGEST MEDIA PURCHASES IN HISTORY DID NOT HAVE A PLAN FOR THE MOVIES THEY JUST BOUGHT BEFORE THEY STARTED FILMING.
They took the ideas of they guy who literally made the god damn films and shitcanned em.
They proceeded to make a serviceable if not stellar 1st round movie which was fine after the shit show that was the prequels. All people wanted was a fun Space Adventure. Cocaine Kennedy then shat out another forgettable movie that would have bombed had it not been for the last 30 minutes. But still, things are looking okay. Then Cocaine Kennedy gave the ENTIRE FRANCHISE WHICH AT THIS POINT STILL DID NOT HAVE A COMPLETE STORY TO ONE GUY WHO PROCEEDED TO TAKE A TAPEWORM FILLED SHIT ALL OVER THE SOURCE MATERIAL and leave the story stranded going what the fuck.
They didn't even have the balls to follow up on some of the ACTUALLY VERY FUCKING INTERESTING concepts that they introduced in that movie like:
Luke feeling skeptical of Jedi upon learning their history
Rey joining with Kylo Ren to end the conflict
Kylo Ren having a great fucking reason to be pissed at Luke
A former Stormtrooper sacrificing himself for the Rebels
ANY of which would have been GREAT had they actually followed up on them instead of pulling the carpet out from under us at the end of the film.
NO JEDI GOOD
REY GOOD
KYLO BAD
WE WIN WITH LOVE
INSTEAD WE GOT
Always obey orders when they come from women
Rich people are bad
All your heros are losers
WHAT GREAT FUCKING CONCEPTS.
It is IMPOSSIBLE to overstate how thoroughly and totally Last Jedi killed the sequel trilogy.
Every single Star Wars movie that came out afterwards failed to make expectations and Solo even LOST money.
Disney is filled with some of the stupidest motherfuckers on the planet. They spent all this money and didn't even have a 3 movie plan and gave total control to someone without so much as an outline.
If THOSE are the kinds of decisions they are going to make they are FUCKED with this whole covid 19 hullabaloo. Beyond their Star Wars failings, their Marvel Franchise has peaked after Endgame. Pixar's quality has declined. Their live action remakes are getting old. Their 4 billion dollar purchase is dead outside of the Mandalorian but they'll probably fuck that up too.
Kids don't want to get lectured about bullshit. They want to have fun and imagine themselves as these heroes. Go watch anything post endgame and tell me what hero you would have wanted to be if you were a kid. Tell me which live action film you would have watched over and over again. Or better yet, without googling it, tell me what the name of either brother is in the movie Onward.
Disney has totally and irreparably squandered Star Wars, sucked the life out of its older movies, and killed Pixar's creativity.
They're fucked.
Not now.
But in the future they're going to be a has been. They got overconfident in themselves while other people (Jon Favreau) built their media empire and didn't even realize it until it was too late.
Their park attendance will decline. Their movies will make less money, and Disney Plus will be all that's left of them.