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It's a terrible quality tequila in a pretty bottle that relies on the maximum legal amount of additives to create a sweet flavor that taste nothing like tequila. If the CRT changed the regulation tomorrow to bar flavor additives no one would buy a bottle of it ever again.
The guy who started it actually tried to launch a terrible mixto first with a sombrero for the lid and it didn't sell. So he went to school and finished his masters in marketing and said he wanted to focus on a perception of luxury. It's all curated to make people think they have something nice. Give a proper tequila a try and if you still want on the sweet side check out el tesoro paradiso or tears of llarona. Both completely additive free naturally made tequilas that are amazing
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I really appreciate your posts here Woafp, I learn something new just about every time you post.
I pretty much lean towards cask stregth by choice these days, but there was a day when knob creek smoked maple was my go to.
The artificial flavors tend to get folks interested in spirits that might not have tried them othgerwise, so I can see a place for them in the market, unfortunately.
I have a ton to learn about agave spirits and its a bit overwhelming, glad to have you here.