Shiny bright copper, good. Crusty green copper, bad.
Just like battery cables. The more strands and bigger, the better.
Best cables are LONNNNG cables, you can't always get to the front of the other vehicle. Front bumpers aren't conductive anymore, a coat hanger wont do it.
Rule #1 about jumper cables is never loan them out, loan yourself out, with the cables. You always get them back that way. Rule #2 about cables is that if you have to use them, enough wasn't done to prevent it. It's always the owner's fault his system went tits up. Fix the problem in the head and their won't be a problem under the hood.
Rule #3 is always observe #1 and #2, you will only buy one set and use them one time for yourself. They will quietly sit in a dry protected place in the car until you meet someone who doesn't know #1 and #2, at which point they will see a working example of why they should.
Really, there should never be a reason to have some, but, being human, we don't follow logic or common sense much. And cables are proof.