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The cloud is NOT about saving money. Never has been and there are a lot of execs who learned that through having to find a new job.
The cloud services enable your business to deploy new infrastructure faster as you grow. It also enables non IT people in the business to call the shots when it comes to what they want.
If you start a business today, you have to have a lot more up front capital to even set up in a colo vs cloud. And as Godaddy showed, you can get cancelled regardless of where your stuff runs.
Parler should have been multi-cloud or have gone colo as big as they had gotten. Their DR plan needed to go beyond AWS regions and availability zones.
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Yep. Elasticity is a massive upside.
A lot of people will tell you that cloud is insecure by nature, but there is a lot of security to be found in the cloud, especially for smaller businesses that just can't afford the products or the people it takes to do security well, even moreso during growth phases. Major cloud services can cover a lot of those gaps until the cloud customer decides to drive outside of good practices, then all bets are off.
I work in cloud security frequently, so even though I might not be a full on cloud kool aid drinker, I know some of it tastes good.