Quote History Quoted:
They didn't do too well with bushmaster and DPMS. I wouldn't hold my breath.
The should pull a Savage and focus on their core competency.
But instead of being inexpensive, just go after Bergara and the like.
View Quote
Agree on the core competency and target market. Look at Bergara and Tikka/Sako for examples. Consult with military, shooting sports champions, younger top hunters. Learn from the old guys in the industry but be talking to the 30-45ish yr old top guns for what is needed going forward.
I would ramp up:
* 870
* 15/22 clone but better
* Short action M700 chassis designed to optimize for .243, 6 & 6.5 CR/PRC, .308 a flexible configuration of options for precision rifle sport, varmint and mountain gun hunting. Offer trued receivers and bolts as option, ready to mount or built in rail for various optics, use a common type magazine.
* new semiauto shotgun that competes with Benneli but is a flexible and dead nuts reliable gas design.
That should be their new core product line. Maybe later get into the .300-.458 big game and safari rifles.
Another new area might be a reliable hunter’s semiauto like the Browning BAR or their own 7400. I would just stick with the .308 family of cartridges at first from .243-.338Federal. Lightweight, 18” bbl, rail ready. Like the 7400 but updated for more modularity while keeping it sleek and light and use common mags. Synthetic stock with adjustable pull length, camo option.