I saw them at Walmart also and kinda LOLed a little.
Do they get out heavy lead and plastic fouling? I just looked at their web site and they don't have any details like that at all and keep using the term "field clean". Wtf is "field clean"?
To much trouble to pull a bore snake through your barrel?
The cleanshot shell can't clean your chamber.
How could it leave a protective coating of oil if it is propelled by gun powder? (They don't say that it does, but that's part of cleaning)
It seems like a product aimed at first time gun owners, maybe women and youth, telling them that this is how you clean your new gun. No messy solvents, oils, cleaning rods and brushes to get lost or get your hands dirty.
ETA: OP, you say you've been using them. Why don't you elaborate? Will one shot get all lead fouling out of a barrel? Do you do a regular cleaning afterwards?