Posted: 6/25/2009 9:49:16 AM EDT
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http://dallas.craigslist.org/dal/bfs/1238306520.html
S.O.S. Help Save the End of an Era! (Dallas/Fort Worth)
Reply to: [email protected] [Errors when replying to ads?] Date: 2009-06-24, 8:37PM CDT Here is an opportunity to get involved in the most UNIQUE advertising deal ever! This is a chance to work with the most recognized traffic reporter in Dallas/Fort Worth... You will be the one and only company in the country to brag that your business is advertised on the traffic helicopter that serves one of the best known News/Talk stations in the country. There is also an opportunity to provide your clients and customers with free helicopter rides as well as unprecedented advertising. What we offer: Beautiful Traffic Reporter... great sense of humor, very vocal (earplugs included), best in the business (some bias may be employed), who sings "happy birthday" just like Marilyn Monroe (well... close, anyway), who can show you the most comfortable position to sleep while flying, and has been given national recognition. Also, you will be saving the job of a Vietnam era pilot who has been flying traffic for more than 30 years, and could really use the money for cheap whiskey and Marlboros (just barely joking), but also has a TON of knowledge about the Dallas/Fort Worth area (he can even show you where Jack Ruby used to live, as well as where Bonnie and Clyde are buried). In exchange for sponsoring a portion of this helicopter, you not only get the unique advertising that goes along with it, but the aforementioned free helo rides, and the knowledge that you are keeping the legend alive! I can't think of a better way to advertise than 400 feet above the metroplex during prime drive time! This is not a joke, we are looking for a symbiotic relationship with a local company who is willing to utilize this never before - but effective - mode of advertising. If you want to take advantage of this unprecedented opportunity, please contact Laura at [email protected]. Come fly with me! * Location: Dallas/Fort Worth * it's NOT ok to contact this poster with services or other commercial interests |
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I know they do most of the traffic reports for WBAP.
I only have a little experience with the business side of AM radio from being on a show a few years ago, i know for the local shows (not syndicated) most of the time you pay the studio for time then YOU collect the revenue for the ads, but does it work that way for weather as well? ETA: paging JDW to this thread... if anyone knows his screen name offhand. |
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Quoted:
Maybe not, word is WBAP is changing traffic services and when they do Laura and Monte will be gone. Traffic service is going to be with Metro (same as KRLD) and not traffic.com. Wow, this is the first I've heard of any of this. While I do find her voice inflection incredibly irritating (IMO sounds kind of like East Texas meets a South Miami whine), both her and Monty are undeniably fixtures on that station. Plus, Monty is for the most part Hal Jay's straight man. To lose those two would really change the dynamics of WBAP's format. |
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WBAP has screwed up a lot of stuff over the last years. Pretty much killed off their long term relationship with Channel 5 and got stuck with Channel 8 because they were bought up in the whole ABC radio thing. Probably didn't seem like a big deal, but Channel 5 weather was considered the best for a long time. Dick Segal and Hal were fixtures for years. This has kinda got me wondering is Dick got too old, or if he was kinda gently forced out.
Now it looks like they're gonna go cheap again, get rid of the helicopters for the lowest bidders, increase profit for lesser service. AND more and more syndication. Now most of the programs are pretty good, but I still think you need local programming for the local issues. Definitely not the same radio station I grew up listening to. |
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This is not a joke, we are looking for a symbiotic relationship with a local company who is willing to utilize this never before - but effective - mode of advertising. If you want to take advantage of this unprecedented opportunity, please contact Laura at [email protected]. So she is saying that this has never been done, but is effective? That's makes no sense. Let me go to the marketing department and request funds with that business plan! |
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Quoted: This is not a joke, we are looking for a symbiotic relationship with a local company who is willing to utilize this never before - but effective - mode of advertising. If you want to take advantage of this unprecedented opportunity, please contact Laura at [email protected]. So she is saying that this has never been done, but is effective? That's makes no sense. Let me go to the marketing department and request funds with that business plan! It is effective because that "mode of advertising" is proven. It is unprecedented because that specific helicopter has not used that "mode of advertising" before. |
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Once Hal retires though, you can kinda hang it up. Steve's been around a long time too, but he doesn't have the personality to carry a morning show.
I want to know more about the half hour thing they tried last year with Mark Davis and Hal. That lasted a few weeks where Mark would talk politics and Hal would kind of chime in with a kind of "regular guy" commentary. I guess Hal was just to nervous about looking dumb or management got too nervous thinking that his "all around good guy" image could get tarnished if he delved too deep into politics. Then there was the thing with the Friday Football picks and Hal completely freaked out when he thought he was going to lose and have to buy lunch at Kincaids. I don't think they even went to eat after that. I think there's still some bad juju over that one. |
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Quoted: I want to know more about the half hour thing they tried last year with Mark Davis and Hal. That lasted a few weeks where Mark would talk politics and Hal would kind of chime in with a kind of "regular guy" commentary. I guess Hal was just to nervous about looking dumb or management got too nervous thinking that his "all around good guy" image could get tarnished if he delved too deep into politics. Then there was the thing with the Friday Football picks and Hal completely freaked out when he thought he was going to lose and have to buy lunch at Kincaids. I don't think they even went to eat after that. I think there's still some bad juju over that one. Both of those events led me to conclude Hal was an idiot who should not even be on the air. When they did not take him off, I just stopped being a regular listener of Mark Davis. He show has really gone down hill in the last few years, he really needs to get over the smoking ban... |
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When I first moved to DFW 9 years ago I listened to 870 most of the time; almost the entire day. I caught Ed Wallace on 570 on Saturdays (and still do).
Mark Davis got to the point that I really can't listen to him. He pretty much sent me back to music radio, which I hadn't listened to since high school. |
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Quoted:
Well I think Dick Segel owned the helicopter when he was on the show and probably contracted to the station. But if you notice Steve Lamb has been more his straight man than Monty. He did at one time. The bank he had the loans with was sold or sold the notes to another bank and they called it in. Long story short Dick couldn't make the payments on the bird anymore. Something along those lines. If you are a long time listener you have noticed that all of Hal's bits have gone away in the last six months or so. Eric Harley of the late night show does a bunch of the voices and the guy who is/was Sam from Sales was actually at a station in Chicago. (used to work at WBAP and moved on) They did those bits over an IDSN line for several years. They wrote most of that stuff every morning between commercials and news breaks. Hal was on with Mark on a New Years Eve a year or so ago and explained a bunch of this stuff. I would love to sit down over a plate of bbq and a beer and listen to Hal tell stories. I guess the newest owners want a hard news format and don't cater to Hal's foolishness. |
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IIRC, Dick Segal was in pretty poor health when he left WBAP, and had suffered a heart attack or two. Pretty sure he went to the Range to be a regular DJ.
Mark Davis and his show is really perplexing to me. He really used to be the conservative talk show guy, but as has been mentioned, his obsession with the smoking ban and for me, the stinking reality shows is a huge turn off. A couple of years ago they did that stunt at the Ft Worth Rodeo, where six people were in an Aztec, waiting to be voted out of the car. This was at the same time Glenn Beck just appeared on KLIF and I called in to his show one day to voice my opinion. I talked to his producer and I told him I didn't want to talk to Mark, but just wanted him to know how painful it was to listen to the show. The guy was shocked and asked me what I meant. I told him "Look, this is just bad radio. You guys have six people sitting in an Aztec? The Edsel of the New Millenium and this is supposed to be interesting? All you guys are doing is just pushing all your listeners to try Glenn Beck." Silence. The next year, they did it again.
I think Mark Davis's got a huge break this year when Laura Ingraham came over to WBAP. I'm sure he had a lot of listeners like me that were listening to her more and more in that morning slot, then she gets signed to do WBAP from 8-11 pm. That had to be a relief for Mark, but for Laura, during hockey season this year, it seemed like every other night her show was pre-empted by a Dallas Stars game. Great for Mark, pretty poor for her. and if nothing else, all this shifting around has made them appear desperate to re-gain some footing. As long as they have Rush, they're in pretty good shape, but the rest of their format is really staring to slip. |
| The Stars are going to KTCK next year. It will be interesting to see what they throw in that 8-12 time slot. Live and local...........I doubt it very much. There is Kevin McCarthy, who is part of the saturday car talk show, a Dallas talk show legend, in the house but I doubt they would go that way. Live and local cost money...............and that is not the way radio works these days. |
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