Posted: 4/29/2007 3:24:38 AM EDT
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In light of the chocolate thread, a poster mentioned that "NEW" Coke is the current version of coke with HFCS in it. That is nothing further from the truth. Take a trip in the wayback machine to 1985...Not only were we fighting the cold war, we were fighting the Cola Wars. The great Cola Wars lead to one the greatest marketing blunders/success stories in history: New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. Properly speaking, it had no separate name of its own, but was simply the new version of Coke, until 1992 when it was renamed Coca-Cola II. Public reaction to the change was devastating, and the new cola quickly entered the pantheon of major marketing flops. The subsequent reintroduction of Coke's original formula led to a significant gain in sales. Although the company insisted, and the historical record suggests, it was an unplanned reaction to the perceived rejection of New Coke, many urban legends and conspiracy theories continue to circulate the claim that this reversal was a plan engineered before the production of New Coke began. Continued: en.wikipedia.org/wiki/New_Coke 22 years ago...Mr. Max Headroom, pitching NEW coke: ![]() www.youtube.com/watch?v=IzxHDqUz8Sk Bill Cosby Coke Ad: www.youtube.com/watch?v=o4YvmN1hvNA Coca cola quietly slipped us the corn syrup un anounced. |
I'm not much of conspiracy theorist but I've always thought it possible that the New Coke debacle was a smoke-screen to cover the change from sugar to HFCS. I remember many people commenting that even though Coke was calling Coca Cola Classic the "Original Formula" it tasted different. My hope is that with rising corn costs (due to the ethanol push) soft drink manufacturers will go back to sugar. It truly boggles my mind because from talking to a LOT of people and reading a lot of online opinions, there is definately a market for sugar sweetened soft drinks. I'm probably hoping in vain because I think there is some kind of .gov subsidies going on that keep them from using sugar. |
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This is really pretty simple. During the "Cola Wars" Coke introduces a product that sucks ass. They say they reworked the formula to taste more like Pepsi. Their customers are up in arms. So they introduce "Coke Classic" which they said was the original formula, only problem is that now the listed ingredients have changed. The original product contained "Sugar", while the Classic is now sweetened with HFC. HFC is cheaper than sugar due to tariffs on imported sugar and subsidies on U.S. corn. ![]() At the end of the day: Coke is primarily a marketing company. Coke slams Pepsi with a monumental reverse psychology ad campaign. People clamor for the old Coke. The frenzy reinforces the the Coca-Cola brand. They are able to switch to a cheaper sweetener upon the reintroduction of Coke, which they NEVER would have been able to do without the "New Coke" scheme. If intentional this is the most brilliant ad campaign ever. If they were sincere with the "New Coke" idea, then they are idiots who either got lucky or made the best out of a bad situation. My bet is that it was intentional. I never heard of anyone getting fired over this. You ever heard of something this "disastrous" happening at a big corporation, without a least one head rolling? |
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Worst Coke yet.. The new Diet Coke Plus with vitamins.. Its the one with the blue stripes on it. Leaves an after sandy taste in your mouth. ![]() I think they came up with the idea so their coke machines stay inside of schools ever since the food Nazis started to throw them out of schools because the sodas lacked nutritional value. |
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They said New Coke beat old Coke 8 to 1 in tests. What they never told you was that it beat Coke Classic with Corn Sweetner 8 to 1. It would have never beaten Sugar Coke. Once new coke was the only coke, people said they preferred old coke over new coke.. ...and they was right, they preferred old sugar coke. They never knew that they had been bamboozled. Coke didn't admit that they had quietly switched old coke for corn sweetner coke. That's why when Coke Classic returned, most folks still said it really wasn't old coke, tasted like shi etc. ...and it did. Coke Classic never returned. Meanwhile, many startup cola companies make niche cola drinks with sugar now. |
I like that stuff alot, its tastes pretty good when I drink them at 90 degrees from the 12 pack I keep in the truck |
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Next time you are down in Mexico, drink a Coke there. You will be amazed that the good stuff is down there and not up here. Don't drink the Coke at the border towns because Coca-Cola has been pushing HFCS on Mexican coke to stop the importation of sugar Coke into the USA. They routinely petition US Customs to sieze Mexican Coke, but Customs refuses because it is a legitimate, licensed product. |
| I would like to know where to find these small time soda companies that use sugar instead of HFCS. I know about the mexican Coke and I have also heard of a Dublin Dr. Pepper which is said to be made with pure cane sugar. Also anyone remember Crystal clear Pepsi? |
I think Crystal Pepsi came out twice, was better the 1st time |
Crystal Pepsi sucked more than Pepsi. I miss Max Headroom...wasn't he ultimately also a character in a prime time show or a movie or something (in addition to be the Coke pitch man, obviously) C-c-c-c-catch the wave |
Immediately after the "disaster" Coca Cola wrapped themselves in the flag. Remember "Coca Cola Classic... Red White and You" and the little "Classic" circular logo on the side of the cans. Thier was nothing more American then a Coke and by God, only commie pinkos drank Pepsi. This took place in 1986 and was a stroke of genius marketing...thier just has to be more to the story. |
The little mexican restaurant had Mexican Pepsi...no Mexican Coke though...and I couldn't find any Jewish Coke I remember drinking the stuff from 16 0z returnable bottles when I was a little kid |
The screwtop non returnable glass bottle. I think that stopped sometime in the early '90s. The 16 oz returnable bottles with the real bottle caps are the ones I liked the best. I remember they were available in the midwest for the longest time. then they finally did away with them |
I really wish Coke would offer these glass 16s again,with the original sugar Coke. I don't care if they cost a lot. I'd just really like some. I'd like to stockpile it for my kids to try some day. Come to think of it ,I think I have one somewhere ! One year when Penn State won some national competition, a local division of Coca Cola made some bottles with a "Nittany Lion Special Edition bottle ". This was sometime in the early 80s. I'm thinking 84 or 85. To the attic ! |
I remember reading an article in some organic magazine about how pinko organic vegan types sought out passover coke cause it is more natural or something. I drink it for about 10 days (passover.. duh ) a year and I really can't tell the difference other than the yellow caps.....btw, I was a SUCKER for crystal pepsi. loved that shit! |
He had a short-lived series, and of course the actor went on to appear in such films as the remake of Dawn of the Dead and TV shows like Eureka. |
Wasn't he in lawnmower man? |
The Dr Peppers had HFCS but the rest of the sodas we had were made with sugar- I think they were bottled in Kuwait IIRC. |
Cool, good to know. In a related note, I hated the cans they had over there, with the tabs that pulled off. Never felt quite right. |
| A few years ago I drank a Mountain Dew that was made with the original ingredients which included sugar and orange juice. As I recall it had maybe 5 or 6 listed totally and the taste was simpy amazing and completely different from the regular Dew. Why they don't go back to the original formulas is beyond me, but I predict that down the road that they'll eventually realize people will pay extra for better products like the stuff Jones Soda has out now and go back to their real classic formulas. |
I remember the change over. The new coke sucked big time. Didn't even taste good in a mixed drink unless you only used it for a "little" color. Folks were pissed. Sales sagged terribly. When they went to coke classic it still wasn't the same but it did taste a lot better. |
BS dude! I loved those flippin' cans. Big fuckers with pull tabs. r0kk. |
I remember Orange and Grape Crush in big glass bottles. |


