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AR15.COM
4/30/2004 6:40:06 AM EDT
Just curious, how many of you guys hate this slogan as much as I do?

What happened to team work? You know...."We're all in this together" kind of thing.  "The team is stronger than the individual." "Two heads are better than one."etc.

Or am I just to "old school" to understand this oxymoron?
4/30/2004 6:45:20 AM EDT
[#1]
It's a marketing slogan, designed to grab the attention of the self-infatuated.
But it is so obviously an oxymoron that it probably doesn't catch the attention of the brighter people in the pool.
4/30/2004 7:28:32 AM EDT
[#2]
I don't like the slogan I have all ways thought it pandered to selfish instincts. Kind of the it's all about me attitude. Teamwork, friendship, loyalty,courage, giving to a greater cause I believe are more appropriate values demonstrated by our current service men and women.I believe these are the values we should be supporting in the military recruiting ads.
4/30/2004 7:32:12 AM EDT
[#3]
They're trying to recruit today's generation, comprised of kids that have been taught all their lives that it's all about them. Funny the Marines don't need that crap. Maybe they're looking for a different type of kid.
4/30/2004 7:43:25 AM EDT
[#4]
This has been discussed here plenty before.

But I don't think it's anything worth getting your panties in a bunch.  It's just a recruitment thing, not an attitude shift in the Army.
4/30/2004 7:56:54 AM EDT
[#5]

Quoted:


 It's just a recruitment thing, not an attitude shift in the Army.


yup
4/30/2004 2:23:30 PM EDT
[#6]
every time I hear that all I think of is a bunch of brainwashed followers that can't think on their own. An army of one mind.
4/30/2004 2:31:51 PM EDT
[#7]

Quoted:

Quoted:


 It's just a recruitment thing, not an attitude shift in the Army.


yup



I could not agree more!
4/30/2004 2:31:58 PM EDT
[#8]
I can see a Drill Sergeant yelling at the recruits, Yea your an "Army of One" Privates, lets demonstrate working as ONE!   Company Attention!  Front Leaning rest position post, In Cadence, EXERCISE 1,2,3, one, etc.
4/30/2004 2:57:11 PM EDT
[#9]
I hate that slogan almost as much as the black beret thing.
It is an Army of many, and give the rangers their head gear back.

Bilster
4/30/2004 3:12:53 PM EDT
[#10]

Quoted:
I hate that slogan almost as much as the black beret thing.
It is an Army of many, and give the rangers their head gear back.

Bilster



AMEN!!!!
4/30/2004 3:21:40 PM EDT
[#11]
I think the new slogan is intended to be a double meaning.  An "Army of One" as in the individual soldier and an "Army of One" as in the Army working as a whole.  You go in for your self and come out as a team.  At least thats my POV
4/30/2004 3:34:03 PM EDT
[#12]
I have served in both the Marine Corps and the Army. Although all my active duty time was spent in the Marines, I have been through Army boot camp, AIT, OCS and IOBC. The major differance between the 2 services lies in the esprit de corps and warrior ethos. I have found these 2 things prevelant in the Marines, but only within certain units in the Army.

In the Marine Corps recruit training the history, customs, and traditions are imprinted on each future Marine along with the basic technical skills required of a private. The Army concentrates on the basic technical skills. The Army of One ad campaign plays into this.

I think the recent combat that the Army has experienced in Afghanistan and Iraq will be the impetus for change from within the Army. Young NCOs and officers will no longer accept training which does not contribute to the mission of destroying our enemies on the battlefield.

The American Army is the finest conventional and unconventional army on the face of the Earth, second to none, but that doesn't mean it cannot improve and become a more lethal force.

A young lance corporal once said to me, "Staff sergeant, the Marine Corps might be fucked up, but we still win wars."

Thank God for the American fighting man and woman, because of their sacrifices we all can live free and without fear of oppression.

Except for that asshole Rene Gonzales, I believe his flight left this morning.
4/30/2004 4:32:52 PM EDT
[#13]
I'm not the biggest fan of the slogan, but the Army is meeting its recruiting quotas using it.  Some Army buddies also told me that the "ONE" had multiple meanings, i.e.

Officers
Non-commissioned Officers
Enlisted

YMMV, after all it's not just a job....
4/30/2004 4:38:16 PM EDT
[#14]
My brother, just returned from Iraq, (4th ID) said that this was a major joke going around in his unit.

"Sorry Sargent, I can't help you set up that unit because I am an Army of One.  Just not your Army"

He said that this banter went around for weeks.
4/30/2004 4:43:46 PM EDT
[#15]
There is no "I" in "Team....

(However there IS an "M" and an "E")...Which is also in "An Army of One"

I hate the slogan and think it a reflection of the "ME" generation. Guess it's what the Army had to do to get thru to today's "youts" who think it's all about them.

JMO..

SG
4/30/2004 4:49:53 PM EDT
[#16]
It will be an 'Army of One' if they don't change that stupid recruiting slogan.  Not that the Navy is much better, but we do have better commercials.  
4/30/2004 5:01:53 PM EDT
[#17]
Every time I hear that slogan I think of the opening speech in the movie PATTON.

"All that stuff about individuality is bullcrap. The Army is a team. We eat as a team. We train as a team. We fight as a team."
4/30/2004 7:16:01 PM EDT
[#18]
[Patton]Now an Army is a team. It fights, eats, sleeps as a team. All this stuff you've been hearing about individualism is a bunch of bull. The billious bastards who wrote that stuff for the Saturday Evening Post don't know any more about real combat, than they do about fornicating![/Patton]
4/30/2004 7:23:35 PM EDT
[#19]
I'd like to see an Army ad with "Band of Brothers" scenes:

Kill their men...
Screw their women....
Drink their booze....
Steal their shit....

It's what we doNo, I'm not serious
4/30/2004 7:29:57 PM EDT
[#20]
The post about the Drill making fun of the slogan is pretty much right on.......
5/1/2004 8:50:09 PM EDT
[#21]
In an Army of one you would not need cadence calls because you would always be in step.
5/1/2004 9:44:22 PM EDT
[#22]

Quoted:
I hate that slogan almost as much as the black beret thing.
It is an Army of many, and give the rangers their head gear back.

Bilster



Preach it brother!
5/1/2004 9:54:28 PM EDT
[#23]
The new Chief of Staff of the Army is pretty badass.  And the army is changing to model itself after the Marine Corps idea of every soldiers a rifleman first and foremost.  There extending basic training to 12 weeks, and Advanced camp for ROTC is being reworked so that you work more on your infantry skills.  There also remodeling OBC so that you learn some of the basic skills of an 11b before you get your MOS.  There thought is to make it so that when your maintaince coloumn gets hit you can at least defend yourself, not like thats ever happened before  I go to a senior military college, and the army slogan is a running joke especially when were in the field.  
5/1/2004 10:26:20 PM EDT
[#24]

There is no "I" in "Team....


Yeah ain't no we in team either.  

Loved those commercials
5/1/2004 10:33:26 PM EDT
[#25]

Quoted:
Just curious, how many of you guys hate this slogan as much as I do?

What happened to team work? You know...."We're all in this together" kind of thing.  "The team is stronger than the individual." "Two heads are better than one."etc.




Actually that is what the Army of One means. One person being a link. Individuals coming together towards a common goal. Many individuals combined into one. Hence an Army of One.

An Army with one common goal. You know individuals coming together as one.

What the commercials are attempting to convey is that each person is trained the same yet they are individuals with minds of their own. They are no longer mindless drones of armies old. Together as a team of individual with one common goal. Again, an Army of One. Much catchier than, An Army of Individuals coming together as a team toward One common goal.

Oh BTW there is an I in TEAM. Without Individuals you would not have a TEAM. Individual is what makes a TEAM. So that no I in team is BULLSHIT. Try having a team with no one in it.
5/1/2004 10:42:24 PM EDT
[#26]

Quoted:
This has been discussed here plenty before.

But I don't think it's anything worth getting your panties in a bunch.  It's just a recruitment thing, not an attitude shift in the Army.




... A response of some value! WTF man, you're losing your edge.
5/1/2004 10:43:56 PM EDT
[#27]
"Be all that you can be"

Now that's a slogan!  It reminds me of the 80's when I grew up.
5/2/2004 3:27:19 AM EDT
[#28]
Mine was "We do more before 9:00am"
They weren't kidding.
5/2/2004 4:27:31 AM EDT
[#29]
Though I am not fond of it, "An Army of One" and it's inter-service corrollary,  "Be All You Can Be" are psychologically-based marketing techniquess designed to appeal to older teens----a group who are notorious for having very low levels of self-esteem.   CR