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AR15.COM
8/2/2026 9:13:08 AM EDT
[Last Edit: Gatorshooter2][Edited]
Was traveling in Lucerne and this brand was advertised. What’s y’all’s opinion of this brand.

Is it true the Swiss movement is pretty much the same across the mid tiers? Similar to tissott?
8/2/2026 9:38:36 AM EDT
[Last Edit: Patrick303][Edited] [#1]
Manufactured in Switzerland, however owned by a Hong Kong based company.  Many of their movements are quartz, including all of their chronographs it appears.

You are of course welcome to give them a try if you like their design language, but I'd say there are better options around that price point.  In the end, it's all about buying/wearing what you enjoy.

That that price, I'd personally lean towards:

Longines
Hamilton
Grand Seiko
Oris
Christopher Ward
8/2/2026 10:03:16 AM EDT
[#2]
Never heard of them.  Reddit says they're a Chinese owned Swiss company.  Take that however you want.
8/2/2026 10:10:16 AM EDT
[#3]
Thanks, I like one of their automatic watch designs.  Appreciate the feedback.
8/2/2026 10:14:03 AM EDT
[#4]
Most of the mid-grade Swiss mechanical watch makers (assuming actual Swiss components) as well as non-Swiss microbrands pursuing the "Swiss" cachet, use movements by these guys: https://www.eta.ch/en/.
History has stopped. Nothing exists except an endless present in which Trump is always right.

Modern life is one steep, perpetual tax on the mathematically impaired

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