Posted: Yesterday 9:28:06 PM EDT
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Attached File I don’t like it. Gives off Marriott Bonvoy vibes. |
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Originally Posted By CapedCrusader: The old logo was definitely better. How could they not see this? I concur. I thought it was a bit at first. The reasoning in the press release is that it mimics the sign at Bruce McLaren’s gas station in Zealand from back in the day. Ok, I kinda get it, but nah. Do a one-off throwback event or something, but nah. I do like that they still have the old logo on the website announcing the new logo. LOL Attached File |
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McLaren have always used their logo and graphics to pay homage to Bruce McLaren, look at one of their racecars and you'll soon start seeing them all over the place. Like the swish at the end of the logo, guess what that is named... Originally Posted By NoStockBikes: I concur. I thought it was a bit at first. The reasoning in the press release is that it mimics the sign at Bruce McLaren’s gas station in Zealand from back in the day. Ok, I kinda get it, but nah. Do a one-off throwback event or something, but nah. |
Lost . . . but making good time
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Originally Posted By a390st: It looks like the font on the eye chart. I get that it is an homage, but I did like the old logo Ha, it really does. |
Originally Posted By triburst1:
I just assumed it was an FBI or ATF surveillance op. Now I'm worried that it might be site staff.
I just assumed it was an FBI or ATF surveillance op. Now I'm worried that it might be site staff.
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The first logo looks like a race car. The M at the front is angled like the hood and the yellow doo-hickey resembles a spoiler. The second logo looks like things are falling off of the race car. Not a good choice. |
Life is about choices.
If you make a mistake once, it's a mistake.
You make the same mistake again, that's a choice.
If you make a mistake once, it's a mistake.
You make the same mistake again, that's a choice.
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I cant tell if its just intensely generic and boring or just totally gay. It sucks shit either way, they need to just drop it if they cant use the last one. The board meetings we have here, we hold nothing back....and the beer flows. |
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That looks awful. Do companies no longer hold customer focus sessions? The company I used to work for held them constantly. We would invite customers to our facility and have them observe not only the artwork & appearance but how easy or difficult it was to operate the machines we sold. It was considered a valuable input from the people who actually mattered. |
My Dad: with respect to your chosen profession son, do what you want to do, who you want to do it for and where you want to do it.
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Originally Posted By Rope-A-Dope: I'm best with the logo they used during the Can-Am years. Bring back the kiwi bird. https://hagerty-media-prod.imgix.net/2026/03/26-US-TheAmelia-BestOfShow-NDeremer-2119-scaled.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.0&w=1024 |
Well, that's not where my brain first went. I thought it was news from the Court of the Lord Lyon. 
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Old logo looked better, new one looks like the font that you would see on the business card for an ambulance chasing lawyer. Honestly hate how every company is going to using the same font for their name on their branding, so boring and bland. "The world you grew up in no longer exists" is sadly quite fitting with this new logo reveal |
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Originally Posted By FunYun1983: As someone currently staying in a Marriott Bonvoy, god damn. Attached File |
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Logo guy checking in here… this one is a little paradoxical for me… there’s historical precedent for it. This literally is a cleaned-up version of one of their old logos, which I like and is technically a throwback, which I also like. But… the previous one is definitely more aesthetic and distinctive. The new one looks like a fashion logo. And lacks that instant “it’s McLaren” identification. Usually this is easier for me to insta-hate, like Verizon’s crappy newer (now 10+ year old) logo. |
Let's Go Red Wings!
Beautifying the world one logo at a time since 1993.
Soli Deo Gloria
Beautifying the world one logo at a time since 1993.
Soli Deo Gloria
