OH.... MY...... GOD......
Hide your checkbooks and credit cards!
First of all, I think that they're not much smaller than Bass Pro Shops by the time you take away the boats and stuff. Not by much anyway.
Where to start? Two racks of AR's, one Thompson semiauto. Price check: Bushmaster 16" carbine, bayo lug, flash suppressor (A Phantom, not birdcage!), 6 position telestock, removeable carry handle, $819. Bushy webite MSRP with birdcage FH is $1085.
A FULL RELOADING DEPARTMENT! Woohoo! Obviously Midway and other mail order places are going to be cheaper for many things, but primers, powders, "little stuff" like shellholders and the like - it's awesome to have a local store (one exit up the Interstate for me). A full line of RCBS, some Lee, and a little Hornady. THey even sell the Dillon 550B for the same price as the Dillon website. Winchester brass, Speer, Hornady and Nosler bullets. The latter was kind of a bummer. I use the Nosler 150gr BT's in 7mm, and they were like $22, which is twice as expensive as from Midway. But hey - at least they have it in a cinch. They also have cast pistol bullets and copper plated pistol bullets. Surefire flashlights, scopes, rifles, oh my. Handguns and rifles out the wazzoo.
Personally, I wouldn't be surprised if McBrides went belly up before to long.
They also have fishing and camping supplies, but I didn't look around. Unfortunately, they were out of CLP, but I did find some 100 round 45ACP ammo boxes. I would have bought a case media separator if they had one, but that's the one thing in the reloading department they didn't have.
Anyway. I'm pretty excited to have more competition and selection locally.