The bulk of the population is made up from displaced Minnesotans who were looking for a place that had better weather.
General libertarianish atmosphere, pot is cool, guns are cool. SUV's and trucks and Subarus must make up 60% of what is on the road. There is a coffee shop or drive up coffee joint at every intersection in town. I live in a town of 3000 or so folks and there is 7 espresso joints open in the wintertime here, and twice that in the summer (tourist town). The fishing will drive you crazy as there is every kind imaginable available, deep sea, river and lake fly fishing, shore, dip netting, etc. HAlibut and Salmon are the two big sport fisheries, but there are tons of other fish available. I have been on trips out of Seward where there was literally a ton of fish or more caught for 6 people.
The winters are rough. They are the killers. February and March are when you run out of gas and have to GTFO to get some sunshine.
There is no luck about being up here 'cept for those like me who were born here. My wife is a transplant, most of my friends are as well. Some people are drawn here, others tell the same story, "I came here for a vacation, summerjob, visit, and never left". Some people are born Alaskan, even if they were not born here.