Quoted:
I was in there Saturday. They just recently moved into that new place on first but the woman behind the counter said they were having to move out and run the place out of their home. They have around a dozen guns in the place, all overpriced, along with a few accessories. I can't really figure out what they are trying to do. If they are trying to run a business based on selling guns they are failing miserably.
It definitely wasn't worth the 15 minute drive for me to get there.
Yeah, it's tough to run a small retail gun shop unless you offer some kind of speciality or niche (gunsmithing, low-cost high-volume transfers, etc.) that you're known for, and that can pay the bills.
I never saw anything at DSG that indicated to me they had such a niche. As you said, just a few overpriced guns and accessories. In the Internet age, that business model don't work.