Being a Prescott valley resident I need to speak up for my good friends at Prescott Valley Guns. I agree that High Country Guns (or as I refer to them, High Priced Guns) the guys are mostly idiot assholes who like to tell war stories while simultaneously gouging you on the price. I have not and will not buy anything from them.
Bill's Trading post is awesome and Bill will order anything for you for a cheap price and transfer fee, plus there is the added bonus of Bill talking to you for as long as you please.
J&G is fine as long as you don't mind being in a gun store with 20 people who are all buying the $80 SKS or $60 8mm Mauser.
But seriously, their ammo prices have gone up recently and I can get my ammo cheaper (and USA made!) at Wal-Mart. It's not that they are a bad place, but they mostly sell used stuff and foreign ammo. However, if you need some work done on a firearm, talk to Chris, the gunsmith there. He is a good friend of mine and does amazing work, especially on Glocks, ARs, and 1911s.
High Noon is a great place to go especially since it is an indoor range that's open until 7p. Everyone there is very cool and you can find an answer to almost any problem you have, plus they will talk until you pass out or run away!
Now we come back to PV Guns. I agree that a lot of guys there are blowhards, but their prices are pretty decent on guns, but not ammo. I have bought a majority of my guns from them so I have gotten to know a couple of the guys very well. If you need something go in and talk to Carl or Keith. There is a couple of young guys who work there who are pretty smart, but aren't there a lot.
Anyways, that's my very long plug on Prescott area gun stores. Give PV Guns a second chance please as they have not ever done me wrong.