I've owned a G31, an OD framed G33, a G33 in black, and just Tuesday I stopped off at a LGS and bought a used Gen 3 G32. I have also previously owned an H&K P2000sk in .357 SIG. I guess you could say that I like the caliber. For me, ammo cost doesn't bother me as all of it (ammo in general) is overpriced anyway if you ask me, so why not spend a bit more and get something with some heat behind it?
As a sidenote, I also own handguns in 9mm, 10mm, and .45 ACP. My issued pistol for work is a .45 ACP. I just really like the .357 SIG. People say that the round is basically a one trick pony meaning that it only comes in basically one flavor (the overwhelming majority of loads being a 125 grain bullet fired at near-warp speed). I don't see that as a problem because the one thing a super-fast 125 grain JHP was designed to do well is to drop a hostile 2-legged adversary. Lucky me.... That's the one trick that I carry my .357 SIG to accomplish. I don't hunt with it, and I am not a competitive shooter. I carry my pistol for defense against human predators, and I feel confident that the .357 SIG will get the job done quite nicely.