I got mine for six-something through a local dealer. It's like the SAR and WASR in terms of apperance - quite crude. It's extremely accurate though.
The mags are very expensive, but this isn't an assault rifle like the AK, it's a marksman's weapon and you really don't need a gazillion mags.
Ammo is just about the cheapest around if you buy surplus. Stick with the 147 grain 'light ball' stuff. Czech and Polish silver tip are very easy to find. The problem with surplus is that it's corrosive, and athough I feed my bolt guns nothing but corrosive ammo, they're easy to clean and it dosen't effect them. Unless you want to completely tear down the gun after every trip to the range and clean every nook and cranny exposed to the primer salts, it will rust.
Wolf makes new 148 grain ammo that works beautifully and Pvri Partizan makes a 150 grain load. They're more expensive, but their not corrosive.