Building an AR-15 from a parts kit is NOT difficult, and the rewards are big... you will have a total understanding of how the gun functions, you won't hesitate to replace parts at a later date, swap springs, etc. As for price, if you scrounge, and haunt flea markets and gun shows, you can probably save perhaps 30% (or more) off the cost of a new RRA or Bushmaster.
Go for it! You'll need an AR15 type of armorer's multi-tool, a set of good punches, a light hammer or press, and perhaps a vise + a torque wrench of you put an upper together from loose components rather than a complete upper 1/2.
For AR number 1, I'd recommend a good stripped lower, a lower parts kit, and the upper I'd probably go with a complete and assembled upper + carrier + charging handle.
The next step would be to build an upper as well as a lower. Or you can build another upper for your first lower, and have 1 lower + 2 uppers. At that point, it's crack, and you'll do more and more! The higher challenge involves machining a lower from a raw forging, but that does require machine tools and the knowledge to use them.