https://athlonoptics.com/product/ares-etr-1-10x28-atmr3-ffp-ir-mil-uhd/

34mm, 19.2oz, FFP mil and BDC, 3.7" eye relief, FOV @100 yards 117.3-11.7 ft.

MSRP $1140 which is a MIL/LE price of $684.  Pretty expensive for a Chinese scope.  However the Ares ETR is an outstanding scope, if this little 1-10 performs as it's bigger brother Ares it may rival the LOW clones currently being pumped out.  Dare say... a budget Razor 1-10?

Thoughts, opinions?

Leupold has a MIL/LE program.

Yes, as does literally every other optic manufacturer/reseller.

The most impressive part of those specs is the weight, if accurate. I’d still probably go with an Arrowhead 1-10x with mil/moa reticle for half the cost. It’s only 1.2oz heavier and has a FOV of 115.6’ (1x)-11.5' (10x). I’m trying to wrap my head around a China made scope with a $1100+ MSRP.

I wasn't impressed with my Swampfox, the 8-10 range was terrible and the glass overall wasn't very good.  

I'm hoping once reviews start trickling in and they start hitting the streets we can get first hand comparisons.

The glass on my 1-8 Arrowhead is pretty good. Granted, it doesn’t compare to my Bushnell Elite or Zeiss scopes, but it’s on par with my Nikons and leagues ahead of the old Strike Eagle 1-6 I had. I don’t have any firsthand experience with the 1-10 Arrowhead.

I've seen some recent FFP LPVOs with a reticle that is battle size at 1x and disappears at high magnification, giving way to a very useful cross reticle. This is not one of those scopes. At 1x the reticle is so small it might as well be a dot. I'll take a clear 2FP scope over that. Right now that might be the Swampfox, but I hope something else comes along that's less of a brick.

March F 1-10 shorty.

I’m not buying a Chinese magnified optic, let alone one for a grand.

Agree, and I wouldn’t buy even at the .mil price I could get it for.

I'll stick with the proven track record of the Vortex Razor Gen 3 1-10x.

For me, the Razor isn't even an option due to price so I'm glad to see another 1-10x on the market.

This scope looks very promising. FOV is identical to the Vortex and better than the other budget 1-10x scopes from Atibal and GSCR. The Vortex reticle has more wind holds but the Athlon BDC reticle extends 200 yards further. Athlon has less turret adjustment but the whole point of the reticle kind of makes that irrelevant for me. I also like the Athlon and Vortex MOA and MIL reticles better then the Atibal and GSCR.

Unless it's daylight bright, it's a total nonstarter for anything other than plinking off a bench, and, frankly, that's not much of a bar to meet.

Guys, stop wasting your money on Chinesium scopes just because they've got a huge erector ratio and a semi-decent reticle.

ETA: There's so much that's driving me insane in this thread. You know why the Razor Gen3's MOA reticle stops at 600 with the BDC and then gives you straight MOA holds past that? Because load and velocity differences make BDC past 600 even more of a crapshoot than it normally is, and you really do need to know your holdover. That's what we call "intelligent reticle design". Athlon's Japanese-made line being pretty good has no bearing whatsoever on what their Chinese line is going to be like. (A critique also very applicable to Vortex, incidentally.)

Maybe a review from a reputable source, like nutnfancy, would change my mind but for now I'll pass.
Could be lighter but I'm otherwise happy with my 1-4 Argos Gen 1 til they shave a few hundred off that MSRP.

Some of the very high end Athlon is made by LOW in Japan. For $1100, it's most like one of those.

The other Ares ETR models are made in China so it easy to assume this 1-10x will be the same. Only the Cronus line is made in Japan.