Ok, my opinions here, first off brand, Nightforce, US Optics, Leupold, Premier, Schmidt & Bender, or Swarovski. These will give you good light transmission and clarity, as well as reliability and tracking.
As far as magnification goes, I personally like around 20x at 100yds or more and never really drop below 10, yes I lose some field of view but I shoot with both eyes open and feel more confident in my shot placement at these higher mag levels. Some people i know won't shoot anything over 10x and swear by it because of mirage and other issues. Others use much higher mag levels than I would consider, most of them are competitive shooters and damned skilled. So I would recommend looking through friends scopes at these different powers, or borrow a 6-24 and a 1.5-10 or similar ranges and go look at the distances you'll be shooting and find what you're comfortable with. Then compare clarity, if your rifle is only going to the range on sunny days and just for playing around you can do pretty well with a Burris or Nikon or Bushnell for notably less than the higher end. Just something to consider.
Other considerations include what kind of reticle: tactical, varmint, or just crosshairs. Are you going to try to develop the skill set to range using the reticle? or is it just for punching paper at known distances?
FFP if you do want to develop your ranging this is a great tool
Adjustments, in true MOA, shooter's MOA, or Mils, does it match your reticle? does it match your spotters reticle?
Durability, tracking, and warranties should all be pretty top notch at anything over the $1000 mark, even some of the less expensive brands have outstanding customer service.
These are all just things that i consider when looking at scopes, hope it helps.