Dear AR15.com forum members, and customers.
The last few months has been a very trying time for our company. As most of you know, we started SABLE CO. about 7 years ago with the goal of providing our customers with the gear they want, at great prices. For 6 years, we accomplished this goal with great success. Last December, business continued to climb, and we made the decision to expand, and open a gun store. We hired full time and part time help, and jumped in with both feet. Then the problems started. We underestimated the cost of opening a store, the cost of employee's, and the cost of insurance. We had to depend on employee's to continue doing business the way we always have without being able to closely monitor the way business was done on a daily basis. Then came other problems: The war in Iraq made many of the products we sell very difficult to get as military orders take precedence. We then had one of our major companies do their own expansion, and that also made obtaining product difficult. It's very hard to sell equipment that you cannot get. We then hired a company to modify our website to add the shopping carts, etc. This works, but it is now very difficult for us to edit the website, and add product to. Throw in a nasty virus that took our business down for a week and a half, and you have some serious issues to deal with. This has caused our usual stellar service to decline in the past few months. Many of you I consider personal friends from doing business and talking on the phone with you over the years. Anyone that knows me, will attest that I strive to provide our customers with the best service and prices possible, and these problems have really taken a toll on me personally. However, instead of just throwing in the towel, we are determined to correct the situation. Here's what we are doing, or have done:
1) Restructuring our company by shutting down the store front to focus on internet and phone in sales.
2) Train employee's how to properly take care of the customer, and provide execellent service.
3) Eliminated a large amount of overhead.
4) Build an all new website that offers a great deal more product, easier navigation and ordering, and new features such as customer product ratings, a sign up feature for emailing specials, new product announcements, etc. Incorporate our business software with the website software to make order processing faster and easier. The new website should be complete in approximately 3-4 weeks!
We know that we have let some of you down, and we regret it tremendously. We are "playing catch-up" right now, and will soon get back to normal. We will strive to restore the confidence and satisfaction that we enjoyed for 6 years prior to the onset of our problems. We ask for your understanding and patience as we work to get caught up and back to normal. You all have my sincerest apologies for any inconveniences caused, and I promise to do all I can to make it up to you. Thank you.
The staff at SABLE CO.
www.sableco.net