Quoted:
What is dealer cost (or wholesale) for BM rifles. Is it 20% under retail?
Karl
View Quote
It totally depends. If a dealer orders a gun directly from Bushmaster, they get 10% off retail.
If they buy a BM from their distributor, they'll probably get it for 15-20% less than retail. That's because BM (like nearly any manufacturer) prefers that the majority of their guns are sold via their distributer network and not directly. It costs BM more to deal with individual direct orders than they lose by selling in bulk at a discount to distributers.
The problem is that distributers usually only buy a few different configurations, so if none of those are the one you want, you have to either special-order (and probably pay full retail), or buy just a lower from your FFL and buy the upper directly.
-Troy