Quoted:
It is unethical for an attorney to file a lawsuit that had no merit, just to run up the other side's attorney's fees. Before you sue people you are supposed to have some kind of potentially meritorious cause of action. If you did it obviously just to bust chops and run up the other sides attorney's fees the judge could force you to pay their attorney's fees, costs and the Court could fine and sanction you.
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Well, THAT is most certainly the most common breach of ethics I've ever heard of, then! We well know that frivoluous and unnecessary lawsuits are a SPECIALTY of many lawyers, and of course those are the lawyers that given the honorable profession a bad name.
What I propose is that the suits we (I assume I would not be alone) would be filing would actually have some merit to them, and would be fought with genuine intent of winning. But any such suit would be beneficial to our cause as each case would cause a drain on the enemy's funds.
Sort of a dual purpose deal, or a no-lose situation. The suit should have some validity, but the fees paid by the other side will hurt them no matter which way it goes.
As JonnieGTyler stated, it would be very much like the gun industry lawsuits in some regards.
"Bring your enemy to his knees by any means at your disposal. And when he has fallen to his knees, take his head." ---quote attributed to....me.