Black man with a gun
Security consultant Kenn Blanchard takes aim at a stereotype
Steve Davolt Small Business Editor
Kenn Blanchard draws his sermons from two works of scripture: the Holy Bible and the Second Amendment.
Most Sundays, Blanchard, a licensed Baptist minister, can be found helping out with services at the Mt. Sinai Baptist Church in Washington. The rest of the week he works as a security consultant, and as such, is a staunch advocate of gun rights.
Blanchard is founder of Blanchard Impresario Group, which advises individuals, groups and businesses on "every element of physical security," including negotiation, avoidance tactics, risk assessment, and armed and unarmed self-defense.
Like a lot of security pros, Blanchard has seen a sharp rise in the demand for his services in the precarious post-Sept. 11 world. Unlike most of them, he's devised some ingenious ways of marketing himself, especially to a population often neglected, if not outright avoided, by the pro-gun crowd: African-Americans.
[b]Blasting a stereotype[/b]
First, there's his book, "Black Man With a Gun: A Responsible Gun Ownership Manual for African Americans," from which he also takes the name of his Web site (http://www.blackmanwithagun.net). The site, which welcomes visitors with a photo of Blanchard brandishing a submachine gun, warns: "If you had any apprehension about this site ... it is just proof of the conditioning we have all been subject to about guns. A black man with a gun is no different than any other ethnicity with one."
He got the idea for the provocative marketing message while attending gun rights advocacy events and holding firearms and self-defense workshops around he country.
"Often I was the only black guy in the room," he recalls. He soon found he had struck a nerve among a sizable constituency of blacks interested in keeping and bearing arms legally and responsibly.
"I hoped the name would help change the stereotype and the mentality," he says.
Blanchard has reached out to African-American gun owners in other ways. Three years ago he established the 10th Cavalry Gun Club for African Americans, named for the renowned Buffalo Soldiers who fought for the Union in the Civil War. He continues to edit a monthly electronic newsletter for its members.