Sorry if this is a dupe. The founder of DPMS, Randy Luth, is one of the candidates for Outdoor Life's "Person of the Year." Good chance for positive black rifle press.
http://www.outdoorlife.com/article_gallery/The-OL-25-1000023178/17#
Email from DPMS:
To Senator Dianne Feinstein, they are weapons of war. To Randy Luth, service rifles are his lifeblood.
Luth, 54, is one of the leading manufacturers of service rifles for sportsmen. Since 1986, when he founded DPMS/Panther Arms to produce guns such as the AR-15, Luth has worked to reeducate hunters to see black rifles as firearms that are ideally suited for hunting big game. He also provides opportunities for hunters and shooters to learn to use service rifles safely.
"The journey has been so long and difficult in the black-rifle business," Luth says. "And now, in the twenty-first century, we are finally making some headway in getting hunters and shooters to realize that all we make is a cool-looking rifle that happens to shoot a little faster."