Most people who will be voting have no fucking idea what the candidates position is on any of the issues. If we are lucky, they will know 1 issue. Even then it doesnt mean much because half of them will be liberals who dont understand the issues.
Show me a poll on what people think of their looks, or who is the tallest candidate, thats what people look for.
When I was in college, I remember the newspaper went around and interviewed people and asked what party they were in and why. Then they took a sappy picture of the person and put that in as well.
There was a picture of a black girl who said,"I dont understand how anyone can live in a Democratic country and not be part of the Democratic party." This was at The Ohio State University. Sure its not Harvard, but if someone in college thinks that, can you imagine what people who didnt get into college think?