www.thesun.co.uk/article/0,,2-2005600141,00.htmlRear-searchers bum study
By CORINNE ABRAMS
Sun Online
RESEARCHERS are attempting to find the answer to women's age-old question - does my bum look big in this?
Experts are looking into how clothes can affect the appearance of the female bottom.
The study is thought to be the first of its kind in the world.
The team from Heriot Watt University’s School of Textiles and Design in Scotland believes the study could have major implications for retailers.
Female volunteers wearing hundreds of different types of clothing will have their bums photographed for the research.
Participants will then be asked to look at the pictures to assess how big or small each model’s backside appears.
The study will examine how various designs, colours, patterns and fabric types affect perception of bottom size.
Dr Lisa Macintyre, who is leading the research, said four models had been chosen to provide as representative as possible a sample of female rears.
One has a “standard” womanly backside while another has a much fuller “pre-Raphaelite” bum.
The academic said the third model was slim with a small bum while another had a curvier behind like Jennifer Lopez, the actress and singer.
Dr Macintyre, 33, from Edinburgh, said: “There’s much discussion in the media of clothing styles that flatter the body and it’s generally accepted that enhancing body perception can improve confidence and self-esteem.
“But the factors behind this have never been fully investigated in a proper scientific manner.
“Designers and consumers don’t currently have access to established information that could enable them to make or choose garments that enhance body size and shape.
“This study will provide for the first time detailed and usable information that would enable designers to make the clothes that help women make the most of their natural assets.”
The results from the first phase of the study, which will look at how different styles of trouser affect the appearance of bottom size, are to be published in May.
Dr Macintyre, whose PhD was in dressings for burn scars, plans to apply for a government research grant to expand the study.