Bootie aims to shake up beer market




By Jesse Noyes
Tuesday, October 4, 2005 - Updated: 09:47 AM EST

This week, for the price of a Budweiser, Bostonians can get their hands on some Bootie.
    Bootie Beer, promoted as ``America's Entertainment Beer,'' is taking on the heavyweights of the national industry: Miller Brewing Co., Coors Brewing Co. and Anheuser-Busch Cos.
    Over 10,000 cases of Bootie Beer and Bootie Light will hit store shelves in the Hub this week. The ambitious Bootie Beer Co. plans to distribute nationwide over the next two years.
    The small Orlando, Fla.-based company, which brews in LaCrosse, Wis., has already received major financial commitments from Bay State investors. Boston-based Dutchess Private Equities Fund has promised to buy $50 million worth of the company's shares, said Bootie Chief Executive Tania Torruella.
    Bootie plans to sell its beer everywhere other major brands are carried, Torruella said.
    ``Unless the store owner is offended by the name,'' she added.
     The company isn't shy about its edgy moniker, which is one part of Torruella's strategy for reaching the heavy beer-drinking 20-somethings market.
    ``Everybody loves money, loves sex and they love beer,'' Torruella said. Bootie is the ``Maxim of beers,'' she added, referring to the men's magazine.
    Promotional plans include hand-picking ``hot'' female models from Boston, sponsoring local events and possibly even creating a magazine.
    The new beer on the block will have to contend with more than just the big boys like Budweiser, which dominates the approximately $77 billion beer industry. In Boston, where locals are often fiercely loyal to the many microbrews, Bootie might have trouble finding a favorable audience in a crowded market.
    But Torruella, a former stock broker at Merrill Lynch and a descendant of rum makers, said Bootie's light body puts it in a different market than heavier tasting brews.

Thats just fucking retarded.

Even better is the "Sumpoosie" soda, found locally.  Their catch phrase is "Get you Sum Poosie!"

Uhh, I see this not going well when initially introduced.
"What're you drinking?"
"I'd like some bootie" *slap*

Kharn

How purile is our society going to become?

Quoted: But Torruella, a former stock broker at Merrill Lynch and a descendant of rum makers, said Bootie's light body puts it in a different market than heavier tasting brews.

Light Body = No Taste; It better have some taste to make up for a name like bootie.

This reminds me of Billy Beer.

... I read that wrong, I thought it said  "Lootie aims to shake up beer market (BOTD)"

possibly even creating a magazine

...'cause that's what I look for in a beer.

I bet it tastes like ass.

ok fight, i seen the botd warning, opened the link, no chicky snacks to be found, i hope the looter pic doesnt count as a botd now.

THe girl on the right looks like the missing girl in Aruba.

Quoted: ok fight, i seen the botd warning, opened the link, no chicky snacks to be found, i hope the looter pic doesnt count as a botd now.

Yeah, I've seen much, much better chickies

Quoted: How purile is our society going to become?

It's gettin' so "purile", it's almost 'jjune".. Why, heck- "sphomoric", even!

Quoted: Quoted: ok fight, i seen the botd warning, opened the link, no chicky snacks to be found, i hope the looter pic doesnt count as a botd now. Yeah, I've seen much, much better chickies

sorry, pics werent there when i first looked, are now, thanks.

Using sex to sell beer?  Who would have thunk it?

Quoted: Quoted: How purile is our society going to become? It's gettin' so "purile", it's almost 'jjune".. Why, heck- "sphomoric", even!

What's the matter with the word "purile"?

Quoted: Quoted: Quoted: How purile is our society going to become? It's gettin' so "purile", it's almost 'jjune".. Why, heck- "sphomoric", even! What's the matter with the word "purile"?

It's spelled wrong...

puerile

Quoted: Quoted: Quoted: How purile is our society going to become? It's gettin' so "purile", it's almost 'jjune".. Why, heck- "sphomoric", even! What's the matter with the word "purile"?

It's puerile.  You're missing an e.  NO ONE EXPECTS THE SPELLING INQUISITION!!  

Here's a brilliant marketing scheme though:  why not make beer that tastes good rather than pisswater light beer with a stupid name?

Quoted: It's spelled wrong...

Spelling was never my strong sute.

Quoted: Thats just fucking retarded.

Oh my gawd!

I actually agree with olyarms!

I don't see any Bootie in that pic?

They should have named it Boobie Beer!

BigDozer66

Quoted: Quoted: Thats just fucking retarded. Oh my gawd! I actually agree with olyarms!

That is proof the "End is Near!"

BigDozer66

Yeah, more crap from my state.

i luv this place

Quoted: NO ONE EXPECTS THE SPELLING INQUISITION!!

That's sigline material!

(and Photoshop material!)

Quoted: Yeah, more crap from my state. i luv this place

Living here is like going to visit an insane asylum, just to watch the droolers and ravers....

Quoted: Quoted: NO ONE EXPECTS THE SPELLING INQUISITION!!   That's sigline material! www.finiu.perfect.net.pl/obrazki/lcmp15-02.jpg

Our cheef weapon is suprise! Fear and suprise....Our two weapons are feer and suprise, and ruthless efficiency....Our three weapons are fear, suprise, ruthless efficiency, and an almost fanatical devoshun to Webster's Dicshunary.....Amongst our weaponry, are such diverse elements as, fear, suprise, ruthless efficiency, fanatical devotion to Webster's, and nice red unifor.....I'll just come in again....

That red eyed girl scares me

Looks more like Boobie Beer than Bootie Beer.....

Sounds like some lame novelty drink you'd find in Spencer Gifts.

I'd like to see how it tastes. I'm always willing try to a new beer, but odds are it's probably swill.

Quoted: Quoted: Quoted: NO ONE EXPECTS THE SPELLING INQUISITION!!   That's sigline material! www.finiu.perfect.net.pl/obrazki/lcmp15-02.jpg Our cheef weapon is suprise! Fear and suprise....Our two weapons are feer and suprise, and ruthless efficiency....Our three weapons are fear, suprise, ruthless efficiency, and an almost fanatical devoshun to Webster's Dicshunary.....Amongst our weaponry, are such diverse elements as, fear, suprise, ruthless efficiency, fanatical devotion to Webster's, and nice red unifor.....I'll just come in again....

As Buh-Weet would say, "Ah wub it! Buy my wecord! O-tay!"

That stuff is for sale everywhere down here but I've never given it a try since it seems to be a BudMillerCoors wannabe for the same price.  Notice their marketing person didn't say anything about the beer's flavor being special in any way.  Just the marketing of it.  


That's just what the American beer market needs - another boring, bland yellow beer.


How about something with some taste to it for less than $6/six pack?

LAME!

Quoted: How about something with some taste to it for less than $6/six pack?

Quoted: How about something with some taste to it for less than $6/six pack?

Yuengling is $5 a six pack for the lager, porter and black and tan.

Saranac is 5.50 a six pack for a multitude of styles (my favorite is the Black Forest Ale, a Schwarzbier).

This, of course, is just in my area, so your mileage may vary.

A couple of strippers trying to break into the beer market. Hmmm. I bet it fails before it even gets off the ground.

Quoted: How purile is our society going to become?

Oh please. Such things are hardly new.

This is just more of the same lameness that has always existed.