Of course it's a Sure Fire advertisement! Cripes, it only says "SUREFIRE PRESENTS" on the cover!
As for the rest, for starters... How do you think all these beautiful LaRue, ARMS, etc., mounts got their start? Guys duct taping/paracording stuff to their guns for added functionality. So if you see someone taping something to the gun... Maybe it's another "thought starter" that could wind up being a product some day. I, for one, am not going to cast aspersions on guys at the sharp end of the spear who paracord/duct tape stuff to their guns until something better comes along.
I buy the mag for the photography and to see what's new. I liked a lot of the articles in this issue (last issue wasn't "all that") and overall the mag is very well produced. It's neat seeing what's new and how people are using the gear.
It isn't
just Sure-Fire either. This issue has a decent article on good Tactical Nylon (with the expected rip on BlackHawk since they came out with their own line of lights
).
Overall... I like the mag. It's a little pricey but I like it. Gives my dad and I more to talk about.