Does the Portable People Meter have a Geniuine People Personality?

Portable People Meter

Just tell me it's not purple with one eye.....

In english please!

Quoted: Portable People Meter Just tell me it's not purple with one eye.....

one eyed one horned flying purple people meter...  

That article does a piss poor job of explaining what exactly is going on.

The person who wrote it should be fired.

Quoted: In english please!

Remember the scene in the movie Minority Report where Tom Cruise's character ran through a shopping mall and all the video monitor advertisements were tailored specifically to his identity?

This is the early stages of the technology which makes that predictive advertising a reality.

Quoted: In english please!

I just read it three times, and I still don't get it.

WTF is going on here........or there?

Quoted: Must be the arbitron participants volunteer to wear some kind of transmitter.

That's also why many Arfcomers wear tin-foil hats.

See!!!!!!  They were right all along!!!

Quoted: Must be the arbitron participants volunteer to wear some kind of transmitter.

sounds like it's a reciever.

inaudible codes in the music in the stores are picked up by the recievers then the reciever stores which advertising audio the volunteer has been exposed to.

www.arbitron.com/portable_people_meters/home.htm

The Portable People Meter System
 
The Portable People Meter (PPM) is a unique audience measurement system that tracks what consumers listen to on the radio, and what consumers watch on broadcast television, cable and satellite TV. The Portable People Meter is a mobile-phone-sized device that consumers wear throughout the day. It works by detecting identification codes that can be embedded in the audio portion of any transmission.

The Portable People Meter system consists of several components:

Encoder, which is installed at the programming or distribution source to insert an inaudible identification code into the audio stream;
Station monitor, which is installed at the programming source to ensure audio content is encoded properly;

Portable People Meter, which is worn by a consumer to detect and record the inaudible codes in the programming that the consumer is exposed to;
Base station, where each survey participant places the meter at the end of the day to recharge the battery and to send collected codes to a household collection device known as a "hub";

Portable recharger, which allows the PPM to store multiple days of media exposure data;
Household hub, which collects the codes from all the base stations in the survey household and transmits them to Arbitron via the telephone during the overnight hours.

Closely tied to the system's encoding/decoding technology is a patented respondent monitoring and feedback system designed to enhance survey participants' involvement with the study, lessening their burden and increasing their compliance with the Portable People Meter procedures.  

Quoted: img128.imageshack.us/img128/7792/chinaboywtf8tz.jpg

Quoted: www.arbitron.com/portable_people_meters/home.htm The Portable People Meter System   The Portable People Meter (PPM) is a unique audience measurement system that tracks what consumers listen to on the radio, and what consumers watch on broadcast television, cable and satellite TV. The Portable People Meter is a mobile-phone-sized device that consumers wear throughout the day. It works by detecting identification codes that can be embedded in the audio portion of any transmission. The Portable People Meter system consists of several components: Encoder, which is installed at the programming or distribution source to insert an inaudible identification code into the audio stream; Station monitor, which is installed at the programming source to ensure audio content is encoded properly; Portable People Meter, which is worn by a consumer to detect and record the inaudible codes in the programming that the consumer is exposed to; Base station, where each survey participant places the meter at the end of the day to recharge the battery and to send collected codes to a household collection device known as a "hub"; Portable recharger, which allows the PPM to store multiple days of media exposure data; Household hub, which collects the codes from all the base stations in the survey household and transmits them to Arbitron via the telephone during the overnight hours. Closely tied to the system's encoding/decoding technology is a patented respondent monitoring and feedback system designed to enhance survey participants' involvement with the study, lessening their burden and increasing their compliance with the Portable People Meter procedures.   www.arbitron.com/portable_people_meters/images/us_ppmaction450px.jpg

So, why would you do this?  Do you get paid for wearing this thing around?  What would happen if you hung one on your dog's collar?  Could it record the sound of gunfire from the po-po?

What idiot would want to wear one?

Oops, nevermind.

My experience with Arbitron is that with the constant barrage of harranguing that they do to you after you agree to participate in one of their surveys, their pool of willing survey participants will continue to diminish, regardless of the technology involved.

Now if you want to get serious about the effects of audio on your psychology, someone should do a retail POS survey that monitored the results of binaural brainwave stimulation and response in a mass, unaware environment.

Oh wait... subliminal manipulation like that in conjunction with advertising is illegal.... isn't it... yes, it is.... isn't it....

Doesn't seem much different from people who agree to have what they watch on TV monitored for the ratings.

GGM are we all on the same page yet?

The PPM, along with playing the music selected, xmits a PPM signal indicating the music selected.  A PPM receiver is at the store and monitors the selected music.

Tinfoil hats are useless

Beneton was doing this with RFIDs.  They are in almost every product you buy.  They have little antenna and when you walk through a security screening thing there is energy transmitted that energizes the RFID.  It keeps track of where you were.  It can also be tied into the cash register/card reading system so the chip in the jeans you just bought knows when and where they got bought and with what card.  Then when the chip gets energized again it tells the machine and it keeps logging more and more info until it has a very thorough shopping profile on you.

RFIDs are subject to a lot more bitching from privacy advocates.  This sounds like a watered down version.