No expert, but I know that Scotts makes this:
http://www.scotts.com/index.cfm/event/ProductGuide.product/documentType/product/category/%2FCategories%2FProducts%2FWeed+Insect+and+Disease+Control%2FDisease+Control/documentId/1b5aa9e21c2f2e991fdd43aecc0a4e47
I guess it takes a couple applications over a year to work depending on how bad the moss is.
I do my own lawn and current drought conditions aside it usually looks good. All that's required is fertilizer twice a year (spring & fall), grub control (early june), lime (late march/early april), and periodically sport treat lawn with weed-b-gone using pump sprayer. Use a rotary spreader for fertilizer & grub control, drop spreader for lime. Nothing fancy just the scotts brand spreaders. It may seem like a lot of work the first time (especially liming with the drop spreader), but it gets easy after that.
Also, when mowing I bag, not mulch. I know some enviro-nazi's have diff opinions on mulching, but I use what works for me.